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Product Marketing Manager
AcuityMD is a software and data platform that accelerates access to medical technologies. We help MedTech companies understand how their products are used, why customers vary, and identify opportunities for physicians to better serve their patients. Each year, the FDA approves ~6,000 new medical devices. Our solution helps MedTech companies get these products to physicians more effectively so they can improve patient care with the latest technology. We're backed by Benchmark, Redpoint, ICONIQ Growth, and Ajax Health. We're a high-growth AI and Data company scaling rapidly.
As a Product Marketing Manager, you will be responsible for driving and owning go-to-market strategy inclusive of positioning, messaging, packaging, and pricing for a product surface area within our platform. You will be responsible for understanding how our customers want to buy, and helping them to do so, by articulating customer pain points and our corresponding solutions and value props clearly and in their own language, leading new feature and product launches, and creating assets that support field enablement and customer marketing activity. You will have a deep understanding of the industry, our buyers, and the competitive landscape and will be expected to distill market and competitive insights to inform our positioning and Product Roadmap in collaboration with Product Management.
The Product Marketing Manager role is highly visible and cross-functional, requiring regular collaboration with Product Management, Sales, Customer Success, and Marketing among other functions. You should enjoy rolling up your sleeves as a self-starter and moving quickly up your learning curve while working in a dynamic, fast-paced, and cross-functional environment.
Team Mission
Our mission is to establish AcuityMD as the thought leader in the critically important field of medical technology.
We work together to build a presence and create content that educates our customers and makes them better. We're not just selling a product; we're challenging the status quo and building a narrative that resonates with the MedTech industry.
Be part of a team that thrives on taking risks and wholeheartedly supports each other's creativity and initiative. Our culture embraces learnings, turns challenges into opportunities, and fosters an environment where every team member's voice is valued.
Responsibilities
Own AcuityMD ’s go-to-market strategy for a product surface area in our platform
Drive feature and product launches by coordinating across product and commercial teams to align on messaging and marketing efforts
Build high-quality sales-enablement assets that proactively position our sales team for success
Develop outbound messaging, including website content, product briefs, email marketing, and in-product notifications for new feature releases
Maintain competitive intelligence and comparisons by working with cross-functional stakeholders and executing self-led research
Drive user-facing product engagement and education efforts such as onboarding notifications and product tours for feature and product releases
Support content marketing efforts to enable go-to-market efforts, including guides, case studies, videos, and blog posts
Your Profile
4+ years of B2B product marketing or similar experience, preferably within SaaS-focused B2B enterprise software, technology, or consulting companies
A track record of owning go-to-market strategy for products/products suites/lines of business
Strong business acumen with the ability to draw conclusions based on data
Strong quantitative skills to construct customer ROI and price models
Experience building competitive positioning and messaging for new products and features
Experience building sales materials and marketing collateral/assets
Ability to run educational and marketing campaigns for new technology
Cross-functional collaboration experience with demonstrated ability to build relationships with other teams (Sales, Customer Success, Product) across all levels and lead without direct authority
Excellent writing and presentation skills
Ability to explain complex topics in simple terms
Ability to manage deadlines and complexity and to think and problem solve analytically and creatively
Strong project management skills with attention to detail
Proven ability to excel in a dynamic, fast-paced environment
Comfortable working virtually and independently
What Will Help You Stand Out:
Experience owning pricing and packaging strategy for products and features
Experience successfully positioning, messaging, or training on new products and features within a market
Experience with product launches, customer marketing programs, sales enablement & training
Healthcare and healthcare data experience
Passion for technology and/or healthcare
AcuityMD is committed to providing highly competitive cash compensation, equity, and benefits. The compensation offered for this role will be based on multiple factors such as location, the role’s scope and complexity, and the candidate’s experience and expertise, market data and may vary from the range provided. Base salary range: $140,000 - $190,000
You must have an eligible work permit in the USA to be considered for this position.
We Offer:
Ground floor opportunity : Join a high-growth startup, backed by world-class investors across Enterprise SaaS and Medical Devices (Benchmark, Redpoint Ventures, and Ajax Health).
Learning Budget: Reimbursements for relevant learning and up-skilling opportunities.
Remote work : AcuityMD is committed to supporting full-remote flexibility for employees in the US. We provide a work-from-home stipend for all employees.
Flexible PTO : Generous time off and flexible hours give you the freedom to do your best work.
Paid Health, Dental, and Vision Plans: We offer 100% paid health, dental, and vision plans for all employees and 75% paid for our employees' dependents.
Home Office Stipend: $1,000 to invest in remote office equipment and WiFi reimbursement.
Optional Team Retreats: We meet in-person multiple times per year for co-working and social gatherings.
Parental Leave: 8-16 weeks of fully-paid, flexible parental leave.
Who We Are:
The Company: We are builders, who are inspired by our mission to expand patient access to cutting-edge medical technologies. We value working collaboratively to solve hard problems for our customers with simple, innovative solutions. We push ourselves to learn with empathy. We foster an active culture of mentorship and inclusion, and we welcome new team members that share our values.
We're backed by Benchmark, Redpoint Ventures, Ajax Health, ICONIQ Growth and several other leading software and medical device investors. Since Acuity launched in 2020, we've brought on customers ranging from publicly traded Fortune 500 companies to innovative growth-stage companies and regional medical device distributors.
The Product: AcuityMD uses data and software to help teams collaborate around the complex relationships they have with the users of medical technologies: doctors. Our platform empowers medical technology companies to see how their products are used, understand why outcomes vary, and identify opportunities where physicians or sites of care can better serve their patients.
AcuityMD is an Equal Opportunity Employer
AcuityMD is seeking to create a diverse work environment because all teams are stronger with different perspectives and life experiences. We strongly encourage people of all backgrounds to apply. We do not discriminate on the basis of race, gender, religion, color, national origin, sexual orientation, age, marital status, veteran status, or disability status. All employees and contractors of AcuityMD are responsible for maintaining a work culture free from discrimination and harassment by treating others with kindness and respect.