Senior Manager, Content Marketing

The AutoVitals suite of SaaS products is designed to solve many of the current hurdles faced by auto repair shops. Our mission is to help auto repair shops drive profitable growth by attracting new customers, delivering superior communication and customer service, increasing shop efficiency, and raising average repair orders.

We are building content as a dedicated function for the first time and looking for someone to own it and build it. This role builds the library from the ground up, owns how we rank for the terms shops search, and owns what that content produces in qualified leads.

The model is specific, and it is the reason this will work. Content is built for a defined reader, cut two ways: by the size and type of shop, and by the role of the person reading it, whether that is an owner, a service advisor, a technician, a shop foreman, or a parts manager. Someone who lands on a general page here should be able to find their way to a page written for exactly who they are and what they are trying to solve, then to the next one, until they arrive at a conversation with our sales team already convinced.