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Overview
Constellation1 is seeking a VPof Leads & Advertisingto own,operate,growandevolveour Leads & Advertising business. This is an end-to-end business-operator role: the person in this seat is accountable for the performance, roadmap, and P&L-level health of our lead generation and advertising products — Social Leads, SEM/Website Leads, and HouseValues.com portal leads — and for building the next generation of leads and advertising offerings that will define our growth for years to come.
This person must be a genuine expert in advertising and lead generation: paid and organic acquisition, lead quality and delivery economics, consumer behavior and intent, and the mechanics of converting attention into qualified opportunities for real estate professionals. They combine the strategic instincts of a general manager, the execution discipline of a product owner, and a bias toward action typical of a startup operator — all inside a larger, resourced organization. Critically, they hold a forward-looking view of the consumer: as buyer and seller behavior, channels, and expectations shift, this personanticipatesthose shifts and evolves our leads and advertising products ahead of the curve, rather than playing catch-up.
This role is also central to modernizing how weoperate. Today, our leads products and customer accounts are set up, managed, andoptimizedlargely manually, product by product and customer by customer. This person will lead the shift away from that model — implementing automation andleveragingAI platforms to improve operational efficiency, maximize advertising spend performance, and scale the business without scaling manual effort. They will use AI not just as anefficiencytool, but as a resource for building new leads products and for transitioning our existing platforms onto new, AI-enabled infrastructure.
What You'll Own
Business & Product Ownership
Serve as the accountable owner for the Leads & Advertising business across Social Leads, SEM/Website Leads, and HouseValues.com portal leads — driving volume, quality, delivery reliability, and unit economics across all three.
Ownthe roadmap and prioritization for existing products, balancing near-term performance improvements with longer-term platform evolution.
Operate with a P&L mindset: understand cost-per-lead, delivery rates, renewal/retention economics, and margin across every product and channel, and make trade-off decisions accordingly.
Advertising & Lead Generation Strategy
Bring deep, currentexpertisein digital advertising and lead-gen channels — paid search, paid social, programmatic, SEO/organic, portal syndication, and emerging channels.
Build and continuously refine acquisition strategy across channels to improve lead volume, lead quality, and cost efficiency simultaneously, not one at the expense of the others.
Own the marketing, media buying, and analytics function (internal and agency), directing the testing, scaling, and optimization of campaigns.
Consumer Behavior & Insight
Develop a rigorous understanding of the consumer (home buyer/seller) journey — intent signals, timing, motivations, and friction points — and translate that understanding into product and marketing decisions.
Use data, research, and direct customer/consumer feedback toidentifyunmet needs and new opportunities for lead generation and monetization.
Product Evolution & New Product Development
Evolve existing leads products (Social Leads, SEM/Website Leads, HouseValues.com) based on performance data, agent/customer feedback, and competitive dynamics.
Identify, scope, and build the business case for new leads and advertising products and adjacent revenue opportunities, taking them from concept through launch.
Evaluate build/partner/buy options for new capabilities, including third-party lead sources, ad networks, and data partnerships.
Cross-Functional Leadership
Act as the connective tissue between Sales/Agent Operations, Product, Engineering, Marketing, and Data/Analytics to ensure the leads business is resourced and prioritized appropriately.
Represent theleadsbusiness in executive-level planning, reporting on performance, risks, and opportunities with clear, data-backed narratives.
Partner closely with the SVP of Agent Operations and SVP of Product to align commercial priorities with product and engineering execution, regardless of formal reporting line.
Automation & AI-Enabled Operations Lead the transition away from manual, one-off setup, management, and optimization of each customeraccountand eachleads producttoward scalable, automated operations.
Identify, evaluate, and implement automation and AI platforms to improve operational efficiency and maximize advertisingspendperformance across channels.
Use AI as a core tool and resource for building new leads and advertising products, and for transitioning existing platforms and workflows onto new, AI-enabled infrastructure.
What You Bring
7+ years in digital advertising, lead generation, or performance marketing, ideally with direct P&L or business-unit ownership experience.
Demonstratedexpertisein one or more core lead-gen channels (paid search/SEM, paid social, portal/marketplace lead delivery, or programmatic display) and working knowledge across the rest.
Track recordas a product owner or general manager who has taken products from idea to scaled, profitable performance — comfortable owning outcomes, not just outputs.
Strong quantitative fluency: cost-per-lead, conversion/delivery rates, LTV/CAC,cohortand retention analysis; able to work directly in data to find the story, not just review dashboards built by others.
Deep curiosity about consumer behavior, with experience translating research and data into product and marketing decisions.
Real estate, proptech, or other high-consideration/local-services lead-gen experience is a strong plus.
Operator mentality: high ownership, comfortable with ambiguity,movesfast, and builds credibility through results.
Excellent cross-functional communication skills; able to influence without relying solely on formal authority given the dual-reporting/partnership nature of this role.
Hands-on experience implementing automation and AI-powered platforms — campaign optimization, bid management, workflow orchestration, or similar — to replace manual processes and improve efficiency and ROI.
Comfortable evaluating and adopting new AI tools quickly, witha track recordof using AI to build new products or migrate existing ones onto more efficient, scalable infrastructure.
What Success Looks Like
Improved lead volume and lead quality across Social Leads, SEM/Website Leads, and HouseValues.com, with clear, defensible unit economics.
A living roadmap for theleads& advertising business that balances optimization of current products with a credible pipeline of new product opportunities.
At least onenew leads/advertisingproduct or significant product evolution taken from concept to market within the first 6 -12 months.
A tight, trusted operating partnership with Agent Operations, Product, and Engineering leadership.
Measurable reduction in manual, one-offaccountand product setup/management work, replaced by automated, AI-enabled workflows — with clear gains in advertising spend efficiency and team capacity.
FLSA Designation (US Only):
Exempt Salary Range:
The estimated base salary range for this role is USD$162,000.00 - USD$198,000.00 per year. We include salary ranges in job postings only where required by applicable pay transparency laws, based on the jurisdictions in which the role may be performed. The posted range is a good faith estimate and reflects factors that are subject to change. Final offer amounts may vary based on job-related factors, including work location, candidate experience and expertise, and other relevant considerations. Other Compensation (US Only):
This role will also be eligible for participation in a Company profit sharing bonus plan. Plan details will be provided to you upon hire. Benefits (US Only):
Full time employees will also be eligible for enrollment in a wide range of choices of benefits , including medical, dental, vision, basic life insurance, short/long term disability, 401(k) participation (with company match). Time off (US Only):
The Company provides a minimum of 10 days of vacation for new employees , sick time based on state requirements, 8 Company-paid holidays and 2 personal holidays per year.We recognize the value and importance of diversity and inclusion in our communities and in the workplace. We celebrate diversity and one of our goals as an employer is to create an inclusive work environment for all employees. We are an equal opportunity employer and do not discriminate against any employee or applicant because of race, religion, sex, sexual orientation including gender identity or expression, pregnancy, national origin, age, marital status, veteran status, disability status, or any other category or characteristic protected by law.Applicants with disabilities who would like to require a reasonable accommodation related to any part of the application process may contact us at : If an applicant is selected to receive a conditional offer of employment, and in accordance with applicable law, a criminal background check may be conducted before the offer becomes final and employment begins. Pursuant to the San Francisco Fair Chance Ordinance, and other applicable laws, we will consider for employment qualified applicants with arrest and conviction records.#Market Leader Originally posted on Himalayas