Social Media & Digital Marketing Specialist (AU & NZ Experience)

D2B75K PHP – 85K PHP per monthPhilippines only

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Position : Social Media & Digital Marketing Specialist
Salary : Php 75,000 to Php 85,000
Working Hours : AU or NZ Business Hours
Work Type : Independent Contractor

ABOUT THE COMPANY:

The company is a premier recruitment, workforce, and immigration group connecting skilled workers with life-changing employment opportunities across Australia and New Zealand.

Through its specialist divisions, the group of company supports employers across the construction, civil infrastructure, mining, and industrial sectors while empowering skilled Filipino tradespeople to access international career pathways. Operating across the Philippines, Australia, and New Zealand, the company seamlessly integrates international recruitment, workforce mobilisation, and visa expertise to deliver sustainable, long-term workforce solutions.

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Social Media & Digital Marketing Specialist (AU & NZ Experience) at D2B · ApplyPick

Social Media Strategy & Brand Management
Formulate and implement a structured organic social media strategy across LinkedIn, Instagram, Facebook, and emerging digital channels.
Transition the brand from ad hoc posting to a consistent, high-impact marketing framework.
Build and maintain comprehensive monthly content calendars aligned with core hiring drives and corporate growth goals.
Continuously audit platform metrics to refine positioning, grow audience reach, and maximize engagement.
End-to-End Content Creation
Produce professional, compelling copy and multimedia assets tailored specifically to Australian enterprise decision-makers and Filipino tradespeople.
Design high-converting social graphics, carousels, promotional collaterals, and short-form video content.
Showcase successful candidate placements, employer testimonials, trade opportunities, and immigration insights.
Maintain strict brand governance and visual consistency across every digital touchpoint.
Paid Advertising & Performance Lead Generation
Plan, launch, and optimize performance marketing campaigns via Meta Ads Manager and LinkedIn Campaign Manager.
Architect targeted B2B lead generation campaigns reaching Australian construction firms, sub-contractors, and enterprise hiring managers.
Execute targeted candidate attraction campaigns to build talent pipelines of qualified Filipino tradespeople.
Perform A/B testing on ad copy, visual assets, and target demographics to lower CAC and elevate lead quality.
Track ROI, ROAS, and key performance indicators (KPIs), delivering strategic recommendations directly to leadership.
Employer & Candidate Marketing Collateral
Develop market-facing campaigns that articulate the company's value proposition to business owners and HR leaders.
Produce educational content detailing visa processes, cross-border recruitment pathways, and industry insights.
Monitor trade, construction, and migration trends to capitalize on emerging content opportunities.
Analytics & Performance Reporting
Monitor multi-channel performance including traffic, lead conversion rates, audience growth, and engagement velocity.
Deliver regular data-driven performance updates and campaign analysis to senior leadership.
Proactively audit marketing systems to identify conversion bottlenecks and test innovative lead generation tactics.

Social Media & Digital Marketing Specialist (AU & NZ Experience)

Apply now

ABOUT THE COMPANY:

Social Media & Digital Marketing Specialist (AU & NZ Experience)

Apply now

ABOUT THE COMPANY:

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