Senior Digital Marketing

DrBalcony$12K – $36K per monthTurkey only

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About DrBalcony

Welcome to DrBalcony – a trusted name in Inspection innovation. Since our establishment in 2021, we’ve been committed to bridging the gap between property owners and skilled Inspectors. With a focus on precision, technology, and trust, DrBalcony is where projects take flight, making California balconies safer with the expertise of over 4000 inspections .

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Senior Digital Marketing at DrBalcony · ApplyPick

Must be able to read a live account and immediately diagnose what's broken — not just execute a checklist
SEO — Technical + Content, Not Just Keyword Lists
Technical SEO audits (crawlability, indexation, Core Web Vitals, schema markup)
On-page optimization at scale across service + location pages (critical for a multi-city service business)
Local SEO / GMB optimization for multiple service areas
Backlink strategy and outreach (not just directory submissions)
Keyword clustering and content-gap analysis translated into a content calendar
Comfortable reading Search Console and Ahrefs/Semrush data and turning it into prioritized action items
Ad Creative — Strategist, Not Just Executor
Writes high-converting direct-response copy (not generic brand copy) — must understand angles, hooks, and offer positioning for a compliance/legal-urgency driven service
Builds/directs static and short-form video creative (Canva, CapCut, or equivalent) using proven pattern-interrupt and retention techniques
Runs structured creative testing (hook variants, format variants) and knows how to read results to kill/scale creative, not just "post and see"
Sales Funnels — GoHighLevel Expert
Builds complete funnels end-to-end in GHL: landing pages, forms, pipelines, automations, email/SMS sequences, calendar booking integration
Sets up and troubleshoots workflow automations (trigger links, tags, conditional logic) without support docs
Understands funnel conversion optimization — not just building pages, but improving conversion rate over time with data
WordPress — Independent Builder
Builds and edits landing pages independently in Elementor/Divi/similar — no developer needed for standard pages
Implements tracking (GTM, pixels, conversion events) correctly on every page
Understands page speed and mobile optimization fundamentals
AI-Driven Production — Advanced Prompt Engineering
Writes structured, iterative prompts (not one-liners) for content generation, ad copy variants, and image/video generation tools
Builds repeatable AI workflows/templates the business can reuse — not one-off outputs
Uses AI to accelerate creative testing volume without sacrificing quality control
Growth & Traffic Hacking
Identifies and tests new channels/tactics beyond the obvious (not limited to the platforms above)
Applies structured experimentation (hypothesis → test → measure → scale/kill)
Thinks in terms of full-funnel metrics (CPL → CPA → close rate → LTV), not just top-of-funnel vanity metrics.
Non-Negotiables
Minimum 5+ years hands-on, proven experience — this is a senior/expert hire, not a training role
Must show real account screenshots or verifiable case studies with actual spend levels and results for at least Meta + Google
Excellent written and spoken English, fully professional — this person may interface with clients/vendors
Full overlap with US Pacific Time business hours
Must pass a live working test (not just an interview)

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About DrBalcony

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About DrBalcony

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