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Reporting to the Head of Marketing, the VP of Growth Marketing is a strategic leader responsible for all aspects of demand, marketing operations, and client retention across the marketing organization with the goal of driving increased acquisition and growth across our client base. This position leads the ideation, planning, and execution of comprehensive marketing strategies designed to attract prospects, increase client acquisition, and deepen client relationships. This role will be responsible for campaign strategies and execution, as well as analysis and reporting, driving ROI and efficiency in our content, demand and retention processes. In this leadership role, the VP, Growth Marketing will lead, coach, and inspire a team of demand, events, marketing operations, and retention marketing professionals to ensure their work aligns with and impacts the business goals of the company.
Job Responsibilities
Build monthly, quarterly, and annual marketing plans for the team in line with budget and revenue growth goals.
Lead a team of retention marketing professionals to establish effective strategies for growing adoption of our products and services across our client base, while creating campaigns designed to drive growth and expansion among this audience.
Develop adoption metrics and KPIs to measure and track campaign effectiveness across client accounts.
Manage the creation and optimization of upselling, cross-sell campaigns and identify opportunities to improve ROI, conversion, and audience expansion.
Identify and propose new media channels, growth strategies, and tactics.
Establish program measurement methodology and analyze results in terms of ROI and success criteria (attraction, engagement, qualification, acceleration).
Oversee the marketing operations team to ensure key reporting mechanisms are providing marketing and sales with insights into demand efforts and retention efforts for better decision making.
Design and execute a data strategy to enable the use of quality, enriched data and the associated standardized process to capture, maintain, and govern utilization.
Ensure data hygiene and governance processes are built and adhered to within our data strategy.
Improve marketing agility with documented processes and streamlined workflows to increase productivity and efficiency.
Lead efforts to drive improved performance measurement and insight: model and set performance targets across channels and ensure teams have access to insights to optimize marketing performance.
Collaborate with Sales leadership to establish alignment in processes for tracking, reporting, and actioning leads from sales hand-off through conversion.
Support Head of Marketing in strategic planning, reverse waterfall exercise for goal setting, and budget planning and management process.
Lead team in coordination with marketing communications, product marketing and sales enablement/operations to align activity in support of broader campaign initiatives Oversee and drive creation, testing, and implementation of multi-touch nurturing campaigns, including landing pages, content placement, etc.
Create and execute a digital strategy to support the company’s business objectives including improving SEO/SEM efforts and paid social campaigns such as LinkedIn and other paid targeting via cost per lead tactics.
Use digital metrics (e.g. site traffic, conversion rates) to test online performance and optimize marketing expenses.
Set lead goals and stage/conversion rates in the demand waterfall, measure and optimize results.
Oversee creation of integrated marketing campaigns; drive inbound and outbound digital and partner marketing tactics.
Oversee a robust events strategy that includes tradeshows, webinars, hosted VIP events, and an annual Summit with an eye toward performance reporting and ROI.
Collaborate with sales development and sales to establish, implement, and maintain lead to revenue processes aligned to business goals and GTM strategy.
Responsible for team’s performance management as well as the workforce planning of the group alongside the Head of Marketing.
Requirements
Bachelor’s Degree
15+ years of B2B demand generation experience 7+ years of management experience Strong experience with Eloqua (or other marketing automation platform), Salesforce, and Account-Based Technology platforms Deep expertise in paid acquisition, lifecycle marketing, and conversion rate optimization Experience working with BI platforms like Looker, PowerBI, and/or Google Data Studios Experience with management of budgets and evaluating hiring needs across the team Previous experience working across all functions of Marketing, Business Development and Sales to define and develop scalable business processes designed to drive revenue
Proven success supporting or collaborating with Enterprise‑level Sales and Marketing teams, including familiarity with long‑cycle B2B sales motions, account‑based marketing strategies, and cross‑functional go‑to‑market execution
Experience integrating AI into marketing strategies to drive improved outcomes and operational efficiency highly preferred
Skills
Ability to understand and translate business objectives into marketing goals, KPIs and technical requirements and create executive level reports
Strong analytical skills and ability to make commercially impactful recommendations based on the data
Creative approach to developing campaigns
Strategic, objective-driven planning and reporting
Ability to multitask and prioritize in a fast-paced and dynamic work environment
Self-motivated individual with attention to detail and focus on quality results.
Trusted partner to sales
Strong manager and natural leader with demonstrated experience managing cross-functional teams.
The salary range for this position is $202,000 - $263,000; commensurate salary to be determined based on skills, professional background and expertise. This position is also eligible, pursuant to applicable eMoney policies, for the annual bonus program, retirement contributions, health insurance, sick leave, parental leave and paid time off.
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