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DISCLOSURES
The statements contained in this document describe the general scope and level of services expected under this engagement and are not intended to be all-inclusive. Responsibilities may evolve over time based on business growth, campaign performance needs, platform changes, or strategic direction. The Company will notify the contractor of any material changes to the scope of work.
ABOUT THE COMPANY
Enterprise Management Solutions, LLC (“EMS”) provides operational infrastructure, staffing solutions, marketing systems, and revenue enablement services for companies in real estate, property management, hospitality, healthcare, and service-based industries throughout the United States.
As EMS expands its in-house digital marketing division, the Company is building a structured performance marketing team that integrates paid media, funnel systems, CRM tracking, and creative strategy into a unified growth engine.
This role is central to that structure.
CLASSIFICATION: Exempt – Independent Contractor (Non-U.S., W-8BEN) COMPENSATION RANGE: Equivalent to approximately USD $6.00–$7.50 per hour, based on experience, creative capability, and performance impact.
LOCATION: Philippines (Remote)This is an Philippines -based independent contractor engagement. This is NOT a U.S.-based position POSITION TITLE: Creative Marketing Manager (Paid & Organic Content Strategy Lead) DIVISION: Marketing & Sales ACCOUNTABLE TO: Chief Marketing & Sales Officer WORK SCHEDULE: Monday – Friday, 8:00 AM – 5:00 PM Eastern Time (U.S.) The contractor must be actively available during these hours to collaborate with leadership, media buyers, and technical teams.
POSITION OVERVIEW
The Creative Marketing Manager is responsible for owning the creative direction, content strategy, brand consistency, and performance-oriented messaging across all marketing channels — both paid and organic.
As EMS brings advertising operations in-house, this role becomes the central creative authority within the organization. The individual in this position will ensure that all marketing output — including social media content, paid ad creative, landing page messaging, and branded marketing materials — is cohesive, strategically aligned, and performance-driven.
This is not a basic graphic design or social posting role. It is a hybrid strategic and execution-focused position that bridges creative development, performance marketing support, and brand management.
The Creative Marketing Manager works directly with:
Google Ads Manager
Meta Ads Manager
TikTok Ads Specialist
CTO / Funnel & Tech Team
Chief Marketing & Sales Officer
This role ensures that creative execution aligns with funnel structure, advertising strategy, and measurable growth objectives.
ROLE OBJECTIVE
The objective of this role is to:
Develop high-performing creative assets for paid campaigns
Maintain consistent brand identity across all platforms
Strengthen organic social presence and engagement
Align ad messaging with landing pages and conversion funnels
Continuously improve creative performance based on data
Performance in this role will directly impact advertising ROI, conversion rates, and brand perception.
CORE RESPONSIBILITIES
Creative Strategy & Messaging Development
The Creative Marketing Manager will develop and maintain overarching creative direction for the organization’s marketing initiatives. This includes defining messaging frameworks, value propositions, campaign themes, and visual direction.
Responsibilities include:
Developing campaign concepts aligned with company goals
Creating messaging angles for lead generation and brand authority
Identifying emotional triggers and hook strategies
Ensuring consistent tone and brand positioning
Collaborating with leadership to align content with strategic objectives
Paid Advertising Creative Support
This role serves as the primary creative partner to the paid media specialists.
Responsibilities include:
Producing static and video ad creative for:
Google Display & YouTube
Facebook & Instagram
TikTok
Writing high-converting ad copy
Creating visual mockups and structured testing variations
Developing creative testing roadmaps
Reviewing performance data to refine messaging and visuals
Managing creative refresh cycles to prevent fatigue
Creative must be developed with performance metrics in mind, not aesthetics alone.
Organic Social Media Management
The Creative Marketing Manager will oversee the company’s organic social presence by:
Developing and managing a structured content calendar
Creating posts that build authority, trust, and engagement
Publishing educational, promotional, and brand-building content
Monitoring engagement performance
Optimizing content direction based on data insights
The goal is to build brand credibility while supporting paid acquisition efforts.
Graphic Design & Marketing Materials
The role includes development of branded marketing assets such as:
Flyers and promotional materials
Digital brochures
Presentation decks
Email graphics
Social templates
Brand style guides
All materials must maintain consistency with company branding and visual standards.
Funnel & Creative Alignment
The Creative Marketing Manager must ensure that advertising creative aligns with conversion infrastructure.
Responsibilities include:
Reviewing landing page copy and visual layout for alignment with ads
Collaborating with the CTO and funnel team to ensure continuity of messaging
Identifying disconnects between ad promise and landing page delivery
Recommending improvements to strengthen conversion performance
Performance-Based Creative Optimization
Creative decisions must be guided by data.
The role includes:
Reviewing campaign performance reports
Identifying winning messaging angles
Improving underperforming creatives
Tracking CTR, conversion rate, engagement rate, and other relevant metrics
Developing monthly creative iteration plans
REQUIRED QUALIFICATIONS
3–6 years experience in digital marketing, creative strategy, or content marketing
Demonstrated experience creating performance-focused ad creative
Proficiency in Canva, Adobe Creative Suite, or equivalent tools
Basic video editing capability (CapCut, Premiere, or similar)
Understanding of paid advertising fundamentals
Strong copywriting ability
Ability to interpret performance data and adjust creative direction
Strong English communication skills
Ability to work aligned with U.S. Eastern Time PREFERRED QUALIFICATIONS Experience supporting Google Ads, Meta Ads, or TikTok campaigns Experience creating UGC-style ad concepts Experience working with U.S.-based clients Experience developing brand guidelines PERFORMANCE METRICS (KPIs)
Performance in this role will be evaluated based on:
Creative output consistency
Improvement in ad CTR and engagement rates
Reduction in creative fatigue
Alignment between ads and funnel messaging
Organic engagement growth
Brand consistency and professionalism
CAREER PATH
As EMS expands its in-house marketing operations, this role may evolve into: