Web Development and CRM Manager
Filinvest GroupUnited States only
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FILINVEST LAND, INC.
The Web Development and CRM Manager orchestrates Filinvest's enterprise-wide lifecycle marketing, marketing automation, customer data management, and personalization strategy. This role ensures that CRM becomes a powerful engine for lead nurturing, lead-to-reservation conversion, customer onboarding, experience delivery, retention and reactivation, cross-sell and upsell, and lifetime value maximization
The CRM Manager leads the design and execution of automated customer journeys, governs segmentation logic, maintains data integrity in partnership with Tech Platform and Customer Insights, and ensures a consistent, empathetic, and brand-aligned communication experience across the lifecycle.