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This position reports to:
Industries and Channel Marketing Manager __
Overview
As a Strategic Marketing Specialist this candidate will support market‑driven growth initiatives across multiple industries. This role is responsible for identifying and activating marketing opportunities aligned with ABB Electrification’s strategy, positioning ABB as a trusted technology partner.
This is a cross‑functional role working closely with commercial, communications, product, marketing, strategy, and external industry stakeholders. The focus is around identifying a market opportunity and turning it into clear marketing activities; supporting the delivery of messaging, campaigns, content and trade-event experiences that engage customers and support growth.
Location: Preferred: Cary, NC | Open to remote candidates based in the Continental U.S.
Reports to: Industry and Channel Marketing Director
Function: Electrification Marketing – U.S.
Key Responsibilities :
Strategic Marketing & Planning
Analyze customer challenges, buying drivers, and decision‑making processes to inform market positioning, value propositions, and messaging.
Translate long‑term business strategy into go‑to‑market and campaign strategies with clear objectives and success metrics.
Market & Competitive Intelligence
There may be instances where elements of market intelligence are needed to support a specific segment; technology trends, customer needs, emerging applications.
Marketing Activation & Campaign Execution
Plan, develop, and lead execution of integrated marketing campaigns.
Partner with segment leaders and product teams to identify new business opportunities and support segment‑based marketing initiatives.
Develop compelling messaging frameworks and content requirements that articulate ABB ’s value across industry lifecycle.
Ensure consistent positioning across digital, events, content, and partner channels.
Industry Engagement & Thought Leadership
Collaborate with segment leaders, ensuring ABB is represented within key industry organizations at regional and national levels.
Together, with communications, identify opportunities for speaking engagements, panels, white papers, and industry collaboration.
Actively support priority trade events, conferences, and customer forums to strengthen ABB ’s market presence.
Qualifications:
Bachelor’s degree in business, marketing, engineering, or a related field.
5+ years of experience in electrification, power, digital infrastructure, or related industries, with experience in marketing, product management, segment leadership, or sales.
Ability to organize information and communicate clearly with different audiences.
Demonstrated ability to work effectively across multiple functions and influence without direct authority.
Exhibits a high say/do ratio—sets clear commitments and delivers results with consistency and credibility.
Strong analytical, communication, and presentation skills.
Ability to travel up to 20% within the U.S.
What's in it for you
We want you to bring your full self to work—your ideas, your energy, your ambition. You’ll have the tools and freedom to grow your skills, shape your path, and take on challenges that matter. Here, your work creates impact you can see and feel, every day.
More About Us
ABB is an Equal Employment Opportunity and Affirmative Action employer for protected Veterans and Individuals with Disabilities at ABB .
All qualified applicants will receive consideration for employment without regard to their- sex (gender identity, gender expression, sexual orientation), marital status, citizenship, age, race and ethnicity, inclusive of traits historically associated with race or ethnicity, including but not limited to hair texture and protective hairstyles, color, religious creed, national origin, pregnancy, physical or mental disability, genetic information, protected Veteran status, or any other characteristic protected by federal and state law.
For more information regarding your (EEO) rights as an applicant, please visit the following websites:
As an Equal Employment Opportunity and Affirmative Action Employer for Protected Veterans and Individuals with Disabilities, applicants may request to review the plan of a particular ABB facility between the hours of 9:00 A.M. - 5:00 P.M. EST Monday through Friday by contacting an ABB HR Representative at 1-888-694-7762.
Protected Veterans and Individuals with Disabilities may request a reasonable accommodation if you are unable or limited in your ability to use or access ABB 's career site as a result of your disability. You may request reasonable accommodations by calling an ABB HR Representative at 1-888-694-7762 or by sending an email to . Resumes and applications will not be accepted in this manner.
MyBenefits ABB .com
ABB Benefit Summary for eligible US employees
[excludes ABB E-mobility, Athens union, Puerto Rico]
Go to myBenefits ABB .com and click on “Candidate/Guest” to learn more
Health, Life & Disability
Choice between two medical plan options: A PPO plan called the Copay Plan OR a High Deductible Health Plan (with a Health Savings Account) called the High Deductible Plan.
Choice between two dental plan options: Core and Core Plus Vision benefit Company paid life insurance (2X base pay) Company paid AD&D (1X base pay) Voluntary life and AD&D – 100% employee paid up to maximums Short Term Disability – up to 26 weeks – Company paid Long Term Disability – 60% of pay – Company paid. Ability to “buy-up” to 66 2/3% of pay.
Supplemental benefits – 100% employee paid (Accident insurance, hospital indemnity, critical illness, pet insurance Parental Leave – up to 6 weeks
Employee Assistance Program
Health Advocate support resources for mental/behavioral health, general health navigation and virtual health, and infertility/adoption
Employee discount program
Retirement
401k Savings Plan with Company Contributions
Employee Stock Acquisition Plan (ESAP)
Time off
ABB provides 11 paid holidays. Vacation is provided based on years of service for hourly and non-exempt positions. Salaried exempt positions are provided vacation under a permissive time away policy.
While base salary is determined by things such as the successful applicant’s qualifications and experience, this position is expected to pay between $100,500 and $160,800 annually and is eligible for a short-term incentive plan/annual bonus.
Contribute to a collective vision. This is where progress takes flight, teams turn ideas into impact, and we define what’s next. Run What Runs the World.
# ABB Careers #Runwith ABB Building a cleaner, smarter future takes all kinds of minds: the curious, the courageous, and the creative. That's why we welcome people from all backgrounds and experiences.
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