CRM Strategist

The CRM Strategist is an experienced well-rounded digital marketer who supports the implementation & adoption of CRM tools across the business. They will help manage the CRM platforms via implementation, rollout of new features & functionality and user communications & training.

Essential Tasks

Support cross-departmental initiatives by serving as a subject matter expert across the organization, providing consultation and best practices for various CRM systems Work with clients to analyze business requirements and workflows for their student marketing initiatives Lead CRM platform maintenance, troubleshoot issues, create user training materials, and communicate updates Identify and recommend areas within the CRM that can be improved via automation and third-party tools Support, actively promote, and demonstrate superior customer service in accordance with department and company standards and programs Implement innovative business and CRM trends to ensure campaign success Communicate insights, learnings and actionable recommendations to stakeholders at all levels across the organization in an effective way Help ensure information is integrated across marketing campaigns, optimized for specific delivery channels Leverage AI-enabled tools and analytics to enhance decision-making, improve efficiency, and drive measurable business outcomes when appropriate.