Manager, Marketing Analytics (Multi-Touch Attribution)
KMK Consulting, Inc.India only
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- Manager, Multi-Touch Attribution (MTA)
- Team: Commercial Analytics
- Employment type: Full-time
Role Summary
We are seeking a Manager of Multi-Touch Attribution to lead client engagements that measure how HCP and patient touchpoints, including field detailing, digital, paid media, email, congress, and medical education, contribute to prescription outcomes. You will own end-to-end attribution projects for pharma and biotech clients, from data integration and methodology design through stakeholder recommendations and budget reallocation guidance. You will also lead and develop a small team of consultants and analysts, and serve as a trusted advisor to brand, commercial operations, and marketing leaders.