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Job Description
We’re on a journey to transform our eCommerce Marketing organization using data, partnerships, agility, technology, and best-in-class talent to achieve our long-term growth ambitions. Retail Media is a core function to enable this transformation. As the digital landscape continues to evolve, we’re looking for data driven, entrepreneurial-minded, and consumer-obsessed media experts to help us on this journey.
The Sr. Manager, Retail Media Measurement role serves as the central owner of streamlining & enhancing the Kraft Heinz approach to Retail Media Measurement through Technology, Data, Reporting, & Analytics. The position requires a candidate that is a strong influencer, strategic thinker, self-starter, and change maker. The individual is hungry to learn, redefine, and is comfortable with change, ambiguity, and rapid industry growth.
Essential Functions & Responsibilities:
Commercial mix analytics (MMM); quarterly insight generation/advisory, modeling partner, data input management & scaling, management of additional supplemental deep dive analysis
Retail media measurement capabilities, analytics & incrementality; partnering with Retail Media Networks & Media Agency to advance capabilities and measurement methodologies, governing internal selection of key KPIs, analyzing returns, etc.
Retail media agency reporting & benchmark development; partnering with retail media agency to determine learning agenda, key measurement principles & identifying benchmarks tied to business KPIs
Annual learning agenda aligned to business KPIs; running analysis and determining key optimizations/actions for the business, storytelling and sharing with stakeholders (e.g., BUs) Consult/advisor to key customer accounts; performance reviews, testing plans, measurement roadmaps, etc. across key retailers like Target, Kroger, Walmart, Amazon, etc.
Identifying and owning capability partnerships for media measurement (e.g., SOV for RMN display partner, vetting incremental measurement solutions) Ownership of evolving retailer media measurement solutions (e.g., clean room strategy and execution) Partner with internal teams to connect Retail Media Measurement, Performance, & Insights to broader business (i.e. Data & Analytics, Data Science, Marketing Analytics)
Expected Experience & Required Skills:
7+ years experience utilizing any combination of advanced and predictive analytics, marketing analytics, and analytic techniques for marketing, media, customer and business application
7+ years experience with large datasets to deliver marketing and business strategy; marketing mix modeling experience preferred
5-7 years experience with performance media data (retail media data experience preferred)
5-7 years experience collaborating and project managing across functions and varied levels of leadership to capture perspectives and leverage internal knowledge and deliver insights/action oriented solutions
Demonstrates ability to innovate and enhance processes or strategies through the utilization of technology and knowledge advancement; aware of industry best practices and capability enhancement
Ability to apply marketing and commercial intelligence concepts for business success Ability to tie retailer analytics to retailer media analytics (i.e. understanding of Amazon Marketing Cloud, Scintilla and how they can be used to link sales and media performance)
Our Total Rewards philosophy is to provide a meaningful and flexible spectrum of programs that equitably support our diverse workforce and their families and complement Kraft Heinz’ strategy and values.
New Hire Base Salary Range:
$120,800.00 - $151,000.00 Bonus: This position is eligible for a performance-based bonus as provided by the plan terms and governing documents.
The compensation offered will take into account internal equity and may vary depending on the candidate's geographic region, job-related knowledge, skills, and experience among other factors
Benefits: Coverage for employees (and their eligible dependents) through affordable access to healthcare, protection, and saving for the future, we offer plans tailored to meet you and your family’s needs. Coverage for benefits will be in accordance with the terms and conditions of the applicable plans and associated governing plan documents.
Wellbeing: We offer events, resources, and learning opportunities that inspire a physical, social, emotional, and financial well-being lifestyle for our employees and their families.
You’ll be able to participate in a variety of benefits and wellbeing programs that may vary by role, country, region, union status, and other employment status factors, for example:
Social - Paid Time Off, Company Holidays, Leave of Absence, Flexible Work Arrangements, Recognition, Training
Emotional – Employee Assistance Program , Wellbeing Programs, Family Support Programs
Financial – 401k, Life, Accidental Death & Dismemberment, Disability
Location(s)
Employee's Home - National Kraft Heinz is an Equal Opportunity Employer – Underrepresented Ethnic Minority Groups/Women/Veterans/Individuals with Disabilities/Sexual Orientation/Gender Identity and other protected classes. In order to ensure reasonable accommodation for protected individuals, applicants that require accommodation in the job application process may assistance.