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Discover your 100% YOU with MicroSourcing !
Position: Google Ads Manager
Work setup & shift: Work from home
Why join MicroSourcing ?
You'll have:
Competitive Rewards: Enjoy above-market compensation, healthcare coverage on day one, plus one or more dependents, paid time-off with cash conversion, group life insurance, and performance bonuses
A Collaborative Spirit: Contribute to a positive and engaging work environment by participating in company-sponsored events and activities.
Work-Life Harmony: Enjoy the balance between work and life that suits you with flexible work arrangements.
Career Growth: Take advantage of opportunities for continuous learning and career advancement.
Inclusive Teamwork: Be part of a team that celebrates diversity and fosters an inclusive culture.
Your Role:
As a Google Ads Manager , you will:
Build, launch, and manage Google Ads campaigns (Search, Performance Max, Display, and Local Services Ads) targeting new patient inquiries across Turnwell's 6 brands and 22 clinics, covering general behavioral health services and each specialty service line (IOP, TMS, Spravato).
Own day-to-day bid management, budget pacing, keyword strategy, and negative keyword lists across all active campaigns.
Partner with the Digital Marketing Manager to align paid search strategy, budget allocation, and campaign calendar with overall digital marketing priorities, SEO, and content initiatives.
Design and execute A/B tests on landing pages — headlines, calls-to-action, forms, and page layout — to improve conversion rate from click to inquiry.
Build and maintain conversion tracking, call tracking, and attribution across Google Ads, GA4, and the CRM to produce accurate cost-per-lead and cost-per-admission reporting by service line.
Monitor Quality Score, CPC, CPL, and CAC by campaign and service line; reallocate budget toward the highest-performing campaigns and ad groups.
Develop ad copy and creative briefs in coordination with content and creative resources, ensuring all messaging complies with Google's healthcare and mental health advertiser certification requirements and HIPAA.
Manage account structure and audience segmentation (in-market, remarketing, custom intent) tailored to each specialty service line.
Produce weekly and monthly performance reports with clear insights and recommendations for marketing and clinical operations leadership.
Stay current on Google Ads platform updates, healthcare advertising policy changes, and the competitive landscape in behavioral health marketing.
What You Need:
Non-negotiables
3+ years managing Google Ads campaigns, ideally in healthcare, behavioral health, or another regulated lead-generation industry.
Google Ads certification (Search and Display) required.
Demonstrated track record of managing paid search budgets and reducing cost per acquisition.
Experience with structured A/B testing methodology and landing page optimization tools (e.g., Unbounce, Instapage, or equivalent).
Working knowledge of GA4, Google Tag Manager, and call tracking platforms (e.g., CallRail or equivalent).
Preferred skills/expertise
Google Analytics (GA4) certification preferred.
Familiarity with HIPAA and Google's healthcare advertiser policies strongly preferred.
Strong analytical skills with the ability to build and present clear performance reports to non-technical stakeholders.
Excellent collaboration skills; able to work closely with the Digital Marketing Manager and clinical operations stakeholders.
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About MicroSourcing
With over 9,000 professionals across 13 delivery centers, MicroSourcing is the pioneer and largest offshore provider of managed services in the Philippines.
Our commitment to 100% YOU
MicroSourcing firmly believes that our company's strength lies in our people's diversity and talent. We are proud to foster an inclusive culture that embraces individuals of all races, genders, ethnicities, abilities, and backgrounds. We provide space for everyone, embracing different perspectives, and making room for opportunities for each individual to thrive.
At MicroSourcing , equality is not merely a slogan – it's our commitment. Our way of life. Here, we don't just accept your unique authentic self - we celebrate it, valuing every individual's contribution to our collective success and growth. Join us in celebrating YOU and your 100%!