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HoYoverse is looking for a driven individual to grow Genshin Impact’s player base in North America.
Partner with Shanghai team to do the strategic plan on targeting new audience segments
Increase new install lift for existing live service beats
Increase brand awareness and shifting intent for aware, but non-players
Call back churn user with important beats
Deliver high-impact media campaigns
Design overall media campaign with Shanghai team
Source suitable venders and manage the whole process for media plan execution
Set and achieve ambitious media campaign objectives
Conduct brand lift studies and track awareness KPIs Work with external partners on joint / co-marketing campaigns if necessary
Increase overall in-house media capabilities
Work with internal stakeholders to adapt and better utilize (creative and localization) resources for NA market
Explore and maintain NA local media resource
Negotiate with media agencies and partners to deliver the most value
Establish results-oriented post-mortem process
Strong organizational and planning skills
Excellent time and efficiency management skills
Fluent with social analytics tools
Good habit of focusing on details
Strong written and verbal communication and presentation skills
Competencies for the team/company culture:
Ability to think critically and solve problems
You demonstrate enthusiasm passion and strong interests in Game
Experience in cross-departmental cooperation and teamwork
Team player with strong work ethic, keen to work in a fast-paced, entrepreneurial environment
Gaming background, have launched one major AAA integrated media campaign
Free-to-play / live service campaign is a big plus
Chinese is a big plus
Benefits:
Competitive salary
100% employer-paid healthcare premiums for you and your dependents
Generous paid time off
401K/ RRSP plan
Employer-paid life and disability insurance
Team-building activities throughout the year
Flexible working hours
Do We Support Flexible Work?
Yes, as a remote team across North American time zones, we embrace flexible working. You may choose to work remotely, in-offices or hybrid, for a more flexible lifestyle that suits you best. Our offices are located in downtown Montreal and downtown Santa Monica, surrounded by great restaurants, entertainment, and cultural venues.
We are an equal opportunity employer that believes diverse backgrounds are key to bringing our concepts to life. If you’re looking to play a key role in creating the best immersive virtual world experience for our users, we invite you to join our team.
At HoYoverse , we are committed to creating immersive virtual world experiences for players around the world. In addition to game products such as Genshin Impact, Honkai Impact 3rd, Tears of Themis, and Honkai: Star Rail, HoYoverse also launched the dynamic desktop software N0va Desktop, the community product HoYoLAB, and created a variety of products such as animations, comics, music, novels, and merchandise around our original creative concept.
Adhering to our mission of Tech Otakus Save the World, we have always been committed to technology research and development, exploring cutting-edge technologies, and have accumulated leading technical capabilities in cartoon rendering, artificial intelligence, cloud gaming technology, and other fields.
HoYoverse is actively engaged in globalization, with offices in Singapore, Montreal, Los Angeles, Tokyo, Seoul, and other areas.