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Ecommerce Growth Manager (Shopify, Meta Ads, Google Ads, CRO & Klaviyo) – Remote | AEST Hours
Position Type: Full-Time, Remote
Working Hours: AEST Business Hours
About the Role
At Pavago , one of our clients is hiring an Ecommerce Growth Manager to own and optimize the complete digital growth engine for a fast-growing ecommerce brand.
This is not a creative production role . A dedicated creative team handles ad design, imagery, email creative, and copywriting. Your responsibility is to take those assets and make them perform .
You’ll own growth across:
Meta Ads
Google Ads
Shopify
Conversion Rate Optimization (CRO)
Klaviyo & retention
Technical SEO
Analytics & reporting
We’re looking for a growth operator who understands that ecommerce performance doesn’t stop at generating traffic. You’ll connect acquisition → conversion → retention and continuously identify opportunities to increase revenue, ROAS, conversion rate, AOV, and customer lifetime value.
You’ll work directly with the Directors and have significant ownership over digital growth strategy and execution.
What You’ll Own
Paid Media Management – Meta & Google Ads
Own paid acquisition across Meta Ads and Google Ads end-to-end.
Build and optimize campaign structures, budgets, bidding strategies, and testing frameworks
Manage Meta campaigns across:
Prospecting
Retargeting
Catalog sales
Custom audiences
Lookalike audiences
Manage Google campaigns across:
Search
Shopping
Performance Max
Upload and manage creative assets supplied by the internal creative team
Develop audience segmentation, exclusions, and retargeting strategies
Monitor campaign performance and proactively improve ROAS and CPA
Manage budget allocation and scaling decisions across channels
Identify underperforming campaigns and troubleshoot performance issues
Implement, audit, and troubleshoot:
Meta Pixel
Conversion APIs
Conversion tracking
Event tracking
Shopify & Conversion Rate Optimization (CRO)
Own ongoing optimization of the Shopify storefront and customer journey .
Improve:
Landing pages
Product pages
Collection pages
Navigation
Checkout flows
Mobile experiences
Analyze funnel performance to identify conversion bottlenecks
Use customer behavior and analytics data to uncover friction points
Work with developers on more advanced Shopify functionality and enhancements
Develop and execute CRO initiatives
Improve:
Conversion rate
Average Order Value (AOV)
Customer experience
Present data-backed growth recommendations to leadership before implementation
Retention Marketing & Klaviyo
Own the performance and optimization of ecommerce retention programs.
Manage customer segmentation and lifecycle marketing in Klaviyo
Build, configure, and optimize automated flows including:
Welcome series
Abandoned cart
Browse abandonment
Post-purchase
Win-back
Upload and configure email creative provided by the creative team
Improve:
Deliverability
Engagement
Click-through rates
Email-attributed revenue
Identify opportunities to increase repeat purchases and customer retention
Use customer behavior and purchase data to improve segmentation and lifecycle strategy
Technical SEO & Organic Performance
Conduct technical SEO audits
Identify and resolve:
Indexing issues
Crawl issues
Site health problems
Manage and optimize:
Schema markup
Structured data
Metadata
Site architecture
Internal linking
Content structure
Monitor organic performance through Google Search Console, GA4, and analytics platforms
Identify opportunities to improve organic visibility and search traffic
Collaborate with development and content resources where necessary
Analytics, Attribution & Reporting
Monitor performance across the entire ecommerce funnel.
Analyze:
Customer acquisition
Conversion
Retention
Paid media
Email
Organic search
Track core ecommerce metrics including:
ROAS
MER
CPA
CAC
AOV
LTV
Conversion Rate
Retention Rate
Use GA4, Shopify Analytics, and behavioral analytics tools to identify growth opportunities
Troubleshoot tracking and attribution issues
Deliver comprehensive monthly performance reports
Translate data into clear recommendations and execution plans
Identify growth opportunities based on evidence rather than assumptions
What Makes You a Strong Fit
You:
Understand the entire ecommerce funnel , not just individual marketing channels
Think like a growth operator rather than a channel specialist
Can connect acquisition, conversion, retention, and customer lifetime value
Are highly analytical and enjoy solving performance problems through data
Can identify and execute opportunities without constant direction
Are equally comfortable working inside Meta Ads, Google Ads, Shopify, Klaviyo, and analytics platforms
Understand how website experience affects paid media profitability
Focus on measurable business outcomes rather than marketing activity
Can clearly communicate growth opportunities and recommendations to leadership
Required Experience & Skills
Must-Have
3+ years of hands-on ecommerce or DTC growth experience
Strong experience managing Meta Ads for ecommerce, including:
Catalog sales
Prospecting
Retargeting
Audience building
Performance optimization
Strong experience managing Google Ads , including:
Search
Shopping
Performance Max
Conversion tracking
Proven experience owning the complete ecommerce funnel from acquisition through conversion and retention
Strong hands-on Shopify experience
Deep understanding of ecommerce customer journeys and conversion funnels
Demonstrated success improving conversion rates through CRO
Strong understanding of:
ROAS
MER
CPA
CAC
AOV
LTV
Conversion Rate
Customer Retention
Hands-on Klaviyo experience, including:
Segmentation
Automation flows
Lifecycle marketing
Abandoned cart programs
Retention campaigns
Strong technical SEO knowledge
Understanding of indexing, schema markup, site architecture, and organic search optimization
Experience using GA4 and ecommerce analytics platforms
Comfortable making theme-level Shopify changes
Experience collaborating with developers on advanced implementations
Excellent written and verbal English communication
Ability to work independently and make strategic recommendations based on performance data
Nice to Have
Shopify Liquid experience
HTML, CSS, or JavaScript knowledge
Google Tag Manager experience
Strong ecommerce UX and web design sensibility
Experience with:
Hotjar
Microsoft Clarity
Similar behavioral analytics platforms
Experience with A/B testing and experimentation
Understanding of AI search optimization and LLM-driven discovery
Experience with DTC ecommerce brands
Background in:
Lifestyle
Sports
Fashion
Consumer products
What a Typical Day Looks Like
You may spend your day:
Reviewing Meta and Google Ads performance
Optimizing campaign structures, budgets, and audiences
Analyzing Shopify conversion data
Identifying website and checkout friction
Implementing Shopify improvements
Reviewing CRO opportunities
Refining Klaviyo flows and segmentation
Troubleshooting pixels, events, and attribution
Monitoring technical SEO and organic performance
Collaborating with developers on website improvements
Reviewing customer acquisition and retention data
Presenting growth recommendations to leadership
In short: You take ownership of the digital growth engine and continuously improve how customers are acquired, converted, and retained .
Key Metrics for Success
Ecommerce revenue growth
Improvement in ROAS
Reduction in CPA and CAC
Website conversion rate growth
Increase in Average Order Value (AOV)
Customer retention and repeat purchase growth
Customer Lifetime Value (LTV)
Email marketing and Klaviyo performance
Email-attributed revenue
Organic search visibility and traffic
Accurate tracking and attribution
Quality and accuracy of monthly performance reporting
Why This Role Stands Out
Full ownership across the ecommerce growth funnel
Focus on performance and optimization — not creative production
Direct collaboration with company Directors
Significant autonomy over growth initiatives
Hands-on ownership across Meta, Google, Shopify, Klaviyo, CRO, and SEO
Opportunity to influence revenue across acquisition, conversion, and retention
Data-driven environment with measurable impact
Fully remote role
Growth opportunities into:
Senior Ecommerce Growth Manager
Head of Ecommerce
Head of Growth
Director of Ecommerce
Interview Process
Initial Phone Screening
Spark Hire Intro Video
Recruiter Interview
Client Interview
Final Decision & Offer
Apply Now
If you have strong hands-on experience across Meta Ads, Google Ads, Shopify, CRO, Klaviyo, technical SEO, and ecommerce analytics — and know how to connect these channels into one cohesive growth engine — we’d love to hear from you.
This role is built for someone who thinks beyond individual channels and knows how to improve the complete ecommerce equation: