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Email Marketing Specialist
Email Campaigns, Automation, Deliverability & Lifecycle Marketing | Remote Position Type: Full-Time, Remote Working Hours: U.S. Client Business Hours, with flexibility for campaign launches and reporting deadlines
About the Role
At Pavago , one of our clients is hiring an Email Marketing Specialist to build, launch, and optimize high-performing email campaigns that drive engagement, nurture leads, and generate measurable business results.
This is a hands-on email marketing role combining:
Email campaign execution
Copywriting
Audience segmentation
Marketing automation
Lifecycle and nurture workflows
Email deliverability
A/B testing
Performance analytics
You’ll own the full email campaign lifecycle — from planning and segmentation through launch, deliverability monitoring, optimization, and reporting.
If you understand both the creative and technical sides of email marketing and enjoy using data to continuously improve performance, this role is built for you.
What You’ll Own
Email Campaign Development & Execution
Build, launch, and manage campaigns using platforms such as:
HubSpot
Klaviyo
Marketo
Mailchimp
ActiveCampaign
You’ll:
Write compelling subject lines, email copy, and calls-to-action
Develop campaigns tailored to different audience segments and lifecycle stages
Build and optimize responsive email templates
Maintain consistency with brand guidelines and messaging
Perform basic HTML/CSS edits when needed
QA campaigns before launch to ensure links, formatting, personalization, and tracking work correctly
Audience Segmentation & List Management
Manage and maintain email databases ranging from 20,000 to 200,000+ contacts .
You’ll:
Segment audiences based on:
Lifecycle stage
Engagement
Persona
Geography
Behavioral data
Customer activity
Maintain clean and organized contact databases
Identify and remove:
Hard bounces
Inactive contacts
Duplicates
Spam traps
Improve personalization and targeting strategies
Maintain strong list hygiene to protect sender reputation and campaign performance
Marketing Automation & Nurture Workflows
Build and optimize automated email journeys including:
Lead nurture sequences
Drip campaigns
Onboarding workflows
Behavioral automations
Abandoned cart flows
Re-engagement campaigns
Lifecycle sequences
You’ll also:
Configure triggers, conditions, and branching logic
Test workflows before launch
Troubleshoot automation issues
Analyze performance across different stages of the journey
Continuously optimize sequences for engagement and conversion
Email Deliverability & Compliance
Monitor and improve:
Sender reputation
Inbox placement
Bounce rates
Spam complaints
Domain and email authentication
Overall deliverability
Work with configurations including:
SPF
DKIM
DNS
Suppression lists
Use tools such as:
Litmus
GlockApps
Postmark
Ensure email programs follow:
CAN-SPAM
GDPR
CCPA
Email marketing and permission best practices
Troubleshoot deliverability problems and implement solutions to protect long-term sender health.
A/B Testing & Performance Optimization
Develop structured tests across:
Subject lines
Email copy
CTAs
Send times
Layouts
Offers
Messaging
Audience segments
Use campaign data to identify opportunities to improve:
Engagement
Click-through rates
Conversions
Lead nurturing
Retention
Revenue contribution
Analytics & Reporting
Track email marketing KPIs including:
Open rates
Click-through rates
Conversion rates
Bounce rates
Unsubscribe rates
Engagement
Revenue attribution
Build and maintain reports using:
ESP analytics
Google Analytics
CRM reporting
Looker
Excel / Google Sheets
Translate campaign data into clear insights and optimization recommendations for leadership and marketing stakeholders.
Required Experience & Skills
2+ years of professional email marketing experience
Hands-on experience with at least one major ESP:
HubSpot
Klaviyo
Marketo
Mailchimp
ActiveCampaign
Strong understanding of:
Email marketing automation
Audience segmentation
Lead nurturing
Lifecycle campaigns
List management
Experience building automated email workflows
Experience analyzing email campaign performance
Basic HTML/CSS knowledge for email template customization
Advanced Excel or Google Sheets skills, including:
Pivot Tables
VLOOKUP
Reporting
Data segmentation
Strong copywriting and written English skills
Strong attention to detail
Ability to manage multiple campaigns and deadlines simultaneously
Nice to Have
Experience managing email databases of 50,000+ contacts
Experience with Litmus, GlockApps, Postmark, or similar deliverability tools
Hands-on knowledge of SPF, DKIM, DNS, and sender authentication
Experience integrating ESPs with Salesforce, HubSpot, or other CRM platforms
Experience in:
SaaS
E-commerce
Professional services
B2B marketing
Understanding of lifecycle and behavioral marketing
Experience with revenue attribution and funnel reporting
What Makes You a Strong Fit
You:
Balance strong copywriting with analytical thinking
Understand that email performance goes beyond simply writing good copy
Know how segmentation, automation, deliverability, and data work together
Are comfortable troubleshooting technical email issues
Pay close attention to campaign details before hitting send
Enjoy testing ideas and using data to improve results
Can manage several campaigns and workflows simultaneously
Take ownership of performance rather than simply executing tasks
What a Typical Day Looks Like
Your day may include:
Building and scheduling email campaigns
Writing subject lines, copy, and CTAs
Creating or modifying email templates
Segmenting audiences for upcoming campaigns
Reviewing database and list health
Building automated nurture sequences
Testing triggers and workflow logic
Monitoring deliverability and sender reputation
Reviewing campaign analytics
Launching A/B tests
Preparing performance reports
Sharing optimization recommendations with leadership
In short: you ensure email marketing campaigns are well-written, properly targeted, technically sound, automated effectively, and consistently optimized for engagement, conversions, and business growth.
Key Metrics for Success
Open rates meeting or exceeding relevant benchmarks
CTR of approximately 3–5%+ where appropriate
Improved campaign and workflow conversion rates
Bounce rate maintained below 2%
Unsubscribe rate maintained below 1%
Healthy sender reputation and inbox placement
Accurate campaign and revenue attribution
Improved lead nurturing and lifecycle engagement
Reliable campaign execution with minimal errors
Why This Role Stands Out
Ownership of the complete email marketing lifecycle
Blend of creative, analytical, and technical marketing
Hands-on experience with leading ESP and automation platforms
Direct impact on engagement, pipeline, retention, and revenue
Opportunity to build sophisticated lifecycle and nurture programs
Exposure to marketing analytics and deliverability strategy
Fully remote work environment
Growth opportunities into:
Lifecycle Marketing
Marketing Automation
CRM Marketing
Growth Marketing
Marketing Operations
Interview Process
Initial Phone Screen
Video Interview with Pavago Recruiter
Practical Assessment — such as building a 3-email nurture workflow for a sample product launch
Client Interview
Offer & Background Verification
Apply Now
If you:
Have hands-on email marketing experience
Know platforms such as HubSpot, Klaviyo, Marketo, Mailchimp, or ActiveCampaign
Understand segmentation, automation, and deliverability
Can write compelling email copy
Enjoy testing and optimizing campaigns based on data
Want ownership over email performance from strategy through execution
We’d love to hear from you.
Important: Spark Hire Video Interview
As part of our application process, qualified candidates will be invited to complete a one-way video interview through Spark Hire .
This is your opportunity to introduce yourself and highlight your experience with email marketing platforms, campaign execution, automation workflows, audience segmentation, copywriting, deliverability, A/B testing, and performance optimization .
We recommend sharing specific examples of email campaigns or automated workflows you’ve managed, the size of the databases you’ve worked with, and measurable improvements you achieved in engagement, conversions, or deliverability .
Please complete your Spark Hire interview promptly after receiving the invitation. Candidates who do not complete the video interview may not move forward in the hiring process.