Inbound Marketer

PavagoAnguilla, Antigua and Barbuda + 46 more

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Inbound Marketer

Position Type: Full-Time, Remote Working Hours: U.S. Business Hours Location: Remote (LATAM, South Africa, Philippines, Pakistan Preferred)

About the Role

Pavago is hiring an Inbound Marketer to help build scalable, inbound-driven marketing systems for fast-growing companies.

This role goes far beyond traditional SEO. We’re looking for someone who understands how content, search, distribution, conversion, and buyer psychology work together to drive real business growth.

You’ll be responsible for creating high-quality inbound content, improving search visibility, building lead magnets, optimizing conversion paths, and distributing content across the right channels to generate awareness, demand, and qualified leads.

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Inbound Marketer

PavagoAnguilla, Antigua and Barbuda + 46 more

Apply now

Opens the original posting.

Apply now

Share job

Copy link or share on social media.

Apply on the original site

Companies in this catalog do not charge applicants. Never send money to apply.

Inbound Marketer

Position Type: Full-Time, Remote Working Hours: U.S. Business Hours Location: Remote (LATAM, South Africa, Philippines, Pakistan Preferred)

About the Role

Pavago is hiring an Inbound Marketer to help build scalable, inbound-driven marketing systems for fast-growing companies.

This role goes far beyond traditional SEO. We’re looking for someone who understands how content, search, distribution, conversion, and buyer psychology work together to drive real business growth.

You’ll be responsible for creating high-quality inbound content, improving search visibility, building lead magnets, optimizing conversion paths, and distributing content across the right channels to generate awareness, demand, and qualified leads.

This is a hands-on execution role for someone who can think strategically while consistently shipping strong inbound assets that produce measurable outcomes — not vanity metrics.

The ideal candidate is an excellent writer, understands modern SEO and AI-driven search behavior, and knows how to turn content into pipeline.

What You’ll Own

Content Creation & SEO Optimization
Create high-quality, value-driven inbound content that educates, informs, and builds authority
Write SEO-optimized blogs, landing pages, website copy, and inbound marketing assets
Develop content aligned with search intent, funnel stage, and conversion goals
Optimize content for both traditional search engines and AI-driven search experiences (LLMs, AI summaries, featured answers)
Continuously improve existing content based on performance and ranking opportunities

Inbound Marketing Execution

Execute inbound marketing initiatives across SEO, content marketing, lead magnets, social distribution, and website conversion flows
Support content distribution across LinkedIn, X, newsletters, and other relevant channels
Build inbound systems that connect content → engagement → conversion
Collaborate on website and landing page optimization initiatives

Lead Magnets & Conversion Assets

Develop guides, playbooks, checklists, and gated resources designed to capture demand
Write conversion-focused copy for CTAs, landing pages, thank-you pages, and nurture flows
Improve conversion rates through stronger messaging and inbound positioning
Support inbound funnel optimization and lead generation initiatives

Research & Content Strategy

Conduct deep research on industries, competitors, buyer pain points, and search opportunities
Identify content gaps and inbound growth opportunities across the funnel
Develop strong content angles and positioning based on market insights
Stay current on SEO, AI-search, inbound marketing, and content distribution trends

Analytics & Performance Optimization

Monitor content and inbound performance using GA4, GSC, SEMrush, Ahrefs, and related tools
Analyze engagement, rankings, conversions, and traffic behavior
Optimize campaigns and content based on measurable outcomes and conversion data
Report insights and recommendations to improve inbound performance

What Makes You a Great Fit

You understand that inbound marketing is about creating demand — not just publishing content
You can create content that is genuinely valuable, insightful, and conversion-focused
You understand SEO, AI-driven search behavior, and modern inbound funnels
You think strategically while remaining highly execution-oriented
You are analytical, curious, and continuously improving based on data
You are highly organized and comfortable managing multiple content initiatives simultaneously

Required Experience & Skills

Proven experience in inbound marketing, content marketing, SEO, or content writing
Strong understanding of SEO, search intent, and inbound funnel strategy
Experience using tools such as Google Search Console, GA4, SEMrush, or Ahrefs
Excellent written English and storytelling ability
Experience creating conversion-focused inbound content
Strong research and analytical skills
Portfolio showcasing inbound or SEO-driven content work

Preferred Experience

Agency or B2B marketing experience
Experience building and promoting lead magnets
Familiarity with LinkedIn and social content distribution strategies
Understanding of AI-search optimization and evolving search behavior
Experience improving website conversion rates and inbound lead generation

What a Typical Day Looks Like

An Inbound Marketer’s day revolves around creating, optimizing, and distributing content that drives inbound demand. You will:
Write and optimize blogs, landing pages, and inbound content assets
Research search opportunities, competitors, and content angles
Build and improve lead magnets and conversion assets
Review SEO and content performance data to improve results
Collaborate with marketing and strategy teams on inbound campaigns
Continuously refine inbound funnels and content distribution strategies
In short: you build inbound systems that turn content, search, and distribution into qualified pipeline and measurable business growth.
Key Metrics for Success (KPIs)
Growth in organic traffic and qualified inbound leads
Improved keyword rankings and search visibility
Conversion rates on landing pages and lead magnets
Engagement and performance of inbound content assets
Pipeline contribution from inbound channels
Consistent execution of high-quality inbound campaigns

Interview Process

Initial Screening Call
Practical Inbound Marketing Assessment
Final Interview
Offer & Onboarding
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Originally posted on Himalayas