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Paid Ads Specialist (Google Ads, Meta Ads, LinkedIn & YouTube) – Remote | U.S. Hours Position Type: Full-Time, Remote Working Hours: U.S. Business Hours
About the Role
At Pavago , one of our clients is hiring a Paid Ads Specialist to build, manage, and optimize performance-driven advertising campaigns across multiple digital channels.
This is a hands-on performance marketing role focused on:
Google Ads
Meta Ads (Facebook & Instagram)
LinkedIn Ads
YouTube Ads
Paid search & display
Retargeting
Lead generation
Conversion optimization
ROAS and acquisition efficiency
You’ll own the full paid media lifecycle — from campaign strategy and audience targeting to execution, tracking, testing, optimization, and reporting.
If you understand how to turn ad spend into measurable leads, conversions, and revenue , this role is a strong fit.
What You’ll Own
Paid Media Strategy & Planning
Develop and execute paid advertising strategies aligned with business and revenue goals.
Manage campaigns across:
Google Ads
Meta Ads
LinkedIn Ads
YouTube Ads
Other relevant paid acquisition channels
Research:
Target audiences
Keywords
Competitors
Customer segments
New acquisition opportunities
Plan campaign budgets and acquisition targets
Forecast performance and identify scaling opportunities
Align paid media with broader marketing, sales, and brand initiatives
Campaign Setup, Management & Optimization
Build and manage campaigns across:
Paid Search
Display
Retargeting
Video
Lead Generation
Conversion Campaigns
You’ll:
Create and optimize campaign structures
Manage bids, budgets, placements, and targeting
Test:
Ad copy
Headlines
Creatives
CTAs
Audiences
Landing pages
Run structured A/B tests
Optimize campaigns based on performance data
Scale winning campaigns while maintaining acquisition efficiency
Monitor and improve key metrics including:
ROAS
CPA
CPL
CPC
CTR
Conversion Rate
Google Ads & Paid Search
Manage and optimize Google Ads campaigns including:
Search
Display
Retargeting
YouTube
Performance Max
Dynamic Search Ads
Use:
Automated bidding
Keyword optimization
Negative keywords
Audience targeting
Budget optimization
Advanced campaign features to continuously improve performance.
Meta, LinkedIn & Multi-Channel Advertising
Build and optimize campaigns across Meta and additional paid channels.
Develop prospecting and retargeting audiences
Test different audience segments and creative approaches
Manage Meta Pixel and platform tracking
Optimize LinkedIn campaigns for B2B lead generation where applicable
Identify the strongest acquisition channels and allocate budget accordingly
Conversion Tracking, Analytics & Attribution
Ensure advertising performance is tracked accurately.
Set up and maintain:
Google Analytics (GA4)
Google Tag Manager
Meta Pixel
LinkedIn Insight Tag
Conversion tracking systems
Analyze:
Conversion paths
Customer acquisition performance
Attribution
Funnel performance
Campaign profitability
Troubleshoot tracking issues and ensure leadership has reliable performance data.
Reporting & Performance Insights
Prepare clear weekly and monthly reports covering:
Ad spend
Leads and conversions
ROAS
CPA / CPL
CTR
Conversion rates
Channel performance
Testing results
Go beyond reporting numbers by providing actionable recommendations around:
Budget allocation
Audience targeting
Creative direction
Campaign structure
Funnel optimization
Scaling opportunities
Cross-Functional Collaboration
Work closely with:
Marketing
Content
Design
Analytics
Web / Landing Page teams
Leadership
Provide performance-driven feedback to improve:
Ad creatives
Messaging
Landing pages
Offers
Conversion funnels
Stay current with advertising platform changes, algorithms, tools, and best practices.
What Makes You a Strong Fit
You:
Think in ROAS, CPA, CPL, conversion rate, and revenue , not vanity metrics
Are highly analytical and comfortable making decisions from data
Enjoy testing and continuously improving campaigns
Can balance creative thinking with quantitative analysis
Proactively identify underperforming campaigns and fix them
Understand how ads, landing pages, targeting, and tracking work together
Can manage multiple campaigns and budgets without losing attention to detail
Communicate campaign performance clearly to leadership
Required Experience & Skills
Proven hands-on experience managing Google Ads and Meta Ads
Strong understanding of:
PPC
Paid acquisition
Conversion optimization
Attribution models
Audience targeting
Retargeting
Hands-on experience with:
Google Analytics (GA4)
Google Tag Manager
Conversion tracking
Reporting dashboards
Experience managing and optimizing advertising budgets
Ability to analyze campaign data and make performance-based decisions
Experience running A/B tests across campaigns and creatives
Strong organizational and project management skills
Excellent written and verbal English communication
Comfortable working independently during U.S. business hours
Nice to Have
Experience with:
LinkedIn Ads
YouTube Ads
TikTok Ads
Performance Max
Dynamic Search Ads
Automated bidding strategies
Marketing automation
Ad platform scripts and automation tools
Multi-channel paid acquisition
Remarketing strategies
Audience segmentation
Multi-touch attribution
Landing page optimization
Funnel conversion optimization
Experience managing large or multi-channel advertising budgets is a plus.
What a Typical Day Looks Like
You might:
Review Google and Meta campaign performance
Adjust bids, budgets, targeting, and placements
Analyze ROAS, CPA, CPL, CTR, and conversion rates
Launch new campaigns or audience tests
Test new creatives, headlines, and messaging
Review landing page performance
Troubleshoot tracking or attribution issues
Collaborate with designers on new ad concepts
Identify underperforming campaigns and optimization opportunities
Prepare performance insights for leadership
In short: You turn advertising budgets into scalable, measurable growth through disciplined testing, tracking, and optimization.
Key Metrics for Success
Return on Ad Spend (ROAS)
Cost Per Acquisition (CPA)
Cost Per Lead (CPL)
Click-Through Rate (CTR)
Conversion Rate
Lead and revenue growth from paid channels
Budget efficiency
Campaign scalability
Tracking and attribution accuracy
Continuous improvement in campaign performance
Why This Role Stands Out
Direct impact on revenue and customer acquisition
Hands-on ownership of paid media campaigns
Exposure to multiple advertising platforms
Opportunity to manage and scale meaningful advertising budgets
Strong autonomy over testing and optimization
Data-driven environment with measurable performance expectations
Fully remote opportunity
Growth potential into:
Senior Performance Marketing Specialist
Paid Media Manager
Growth Marketing Manager
Head of Performance Marketing
Interview Process
Application Review
Spark Hire Intro Video
Initial Interview with Pavago Recruiter
Technical Interview / Paid Media Campaign Discussion
Final Client Interview
Offer & Background Verification
Apply Now
If you:
Have strong hands-on experience with Google Ads and Meta Ads
Know how to improve ROAS while reducing CPA and CPL
Understand tracking, attribution, and conversion optimization
Love testing and scaling paid campaigns
Make decisions based on data rather than assumptions
This is a strong opportunity to own paid acquisition and drive measurable business growth through high-performing digital advertising.