Marketing Automation Specialist

Category: IT Services

Location:

• Job Title: Marketing Automation / Lifecycle Marketing Specialist
• Experience Required: 5+ Years of Relevant Experience (Mandatory)
• Location: Remote
• Working Days: Monday to Friday
• Working Hours: 3:30 PM – 1:30 AM (US Business Hours, EST Shift changes as per day light saving time).

Role Overview

We are looking for a detail-oriented and technically strong Marketing Automation / Lifecycle Marketing Specialist with hands-on experience in Braze and data-driven campaign execution. The ideal candidate will be comfortable working at the intersection of marketing, product, and data teams to build, optimize, and scale lifecycle campaigns.

Must-Have Skills

Strong hands-on experience with Braze

• Advanced SQL skills (joins, CTEs, window functions, complex segmentation logic)
• Experience with Hightouch or similar reverse ETL tools
• Solid experience with Liquid templating for dynamic and personalized messaging
• Proven track record of building and optimizing lifecycle marketing campaigns
• Strong understanding of event-driven architecture in marketing systems
• Ability to troubleshoot and resolve data discrepancies across systems
• Comfortable collaborating with marketing, product, and data teams

Nice-to-Have Skills

Experience with Google Tag Manager (GTM)

Familiarity with Amplitude

Experience with Segment (CDP)

Experience working with Snowflake

• Background in growth marketing or experimentation-driven environments
• Details Originally posted on Himalayas