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Associate Principal, UXResearch
Our client is one of the top-tier Financial Services that is currently seeking Senior UX talent to over their digital product.
Ability to strategize and communicate planning of research for fullstream(s) of digital products
Independently and efficiently plan and conduct effective research activitiesfor stream(s) of work (with minimum need of oversight and review from ResearchLead)
Act as lead to uncover and articulate actionable insights from research
Independently prioritize time and efforts to deliver in line with key GTOinitiatives and requests from relevant stakeholders
Independently develop optimization goals and corresponding data improvementsand reporting
Connect business objectives and data technology
Continuous up-skilling in research related methodology and technology asvalue add to the team
Mentor and support junior team members
Strong service-orientated attitude across stakeholder groups
Research - Execution (20%)
Independently propose clear andeffective research plans and reach consensus with stakeholders
Independently execute and managetests to validate hypothesis and uncover insights
Lead the decision to apply thecorrect methodology to different projects and stages to achieve insights in themost efficient manner.
Work with stakeholders to clearlydefine and prioritize user research questions and lead the creation of researchmaterials
Work with local stakeholders andrelevant platforms to coordinate all the logistics to carry out the plannedresearch activities
Manage Insights and UX Strategyactivities of assigned projects for on-time delivery
Able to handle multiple projectsconcurrently while balancing project work in terms of priority to the Business
Lead and manage articulatedresearch timelines from planning to execution to reporting
Independently manage third partyresearch vendors including assessing commercial requirements and logistics
Research - Synthesis (30%)
Lead articulation of researchgoals and work with data team to draw connection for post-launch/on-goingmonitoring
Strong ability to consolidate andpresent clear research and data findings to impact design and businessdecisions research findings and brainstormwith business/product owners for future product/feature ideas
Measurement and Journeys (10%)
Identify current pain points,propose implementable solutions, and create optimal customer journeys togetherwith UX designers
Independently propose measurableUX KPIs for assigned projects and reach consensus with stakeholders.
Own the complete view (document)of pain points identified and future product/feature ideas of assigned product,and systematically raise and review with stakeholders
Utilize insights to lead thecreation and management of desired customer journeys
Improvement in app ratings forassigned projects
Identify and act on researchopportunities for both new designs and current live platforms, and work withstakeholders on annual research planning
Be mindful of AIA's total digitaleco-system and persistent live environments, and related user experience inplanning
Stakeholder relationshipmanagement (20%)
Steer projects to the rightdirection from UX perspectives while meeting requirements from stakeholders
Guide as SME for BUs in researchmatters and enquiries
Positive feedback on assignedprojects from customers and stakeholders
Effectively and independentlyhandle conflicts and differences when they occur amongst GDE internal and otherproject stakeholders
Research - General Practice (20%)
Clearly identify purpose ofdifferent research projects and work with BUs to achieve related results
Stay informed and in tune withthe latest developments within research methodologies, best practices, andtrends
Independently lead minimum 1Group wide research-based sharing
Financial and Non-Financial Measures:
Well-managed view of full journeyfor assigned project stream, capturing full view of experience (e.g. painpoints, ideas for future improvements etc.)
Leverage position as keyresearcher to draw efficient learnings across BUs in research execution andrecommendations
Independently propose measurableUX KPIs for all assigned projects and reporting of insights and results
Improvement in app ratings for assignedprojects
Achieved agreed frequency inresearches proposed and conducted (minimum on average once every two months,can be large or small)
Led a minimum of 1 Group wideresearch-based sharing (with support from Research Lead)
Positive feedback on assignedprojects from customers and stakeholders