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Parimatch is a leading global Crypto Sportsbook and Casino company with over 30+ years of experience in betting and gaming. We create digital experiences where sports, technology, and crypto converge—delivering fast transactions, high limits, and a premium user experience.
With 4,000+ professionals and operations across 15+ countries, Parimatch is a global ecosystem powered by product innovation, advanced technology, and exceptional customer experience.
In this role, you will:
Develop and execute the overall SEO strategy for Crypto Casino and Sportsbook products across target GEOs.
Drive sustainable organic traffic growth and maximize registrations, FTDs, revenue, and SEO ROI.
Lead the full SEO function, including technical SEO, content, link building, international SEO, and programmatic SEO.
Build, hire, mentor, and manage an in-house team of SEO specialists, link builders, and content creators.
Own the technical SEO health of the platform, with a strong focus on crawling, indexing, Core Web Vitals, JavaScript SEO, and dynamic Sportsbook pages.
Develop scalable programmatic SEO solutions and ensure fast indexing of dynamic Sportsbook landing pages.
Build and manage an effective off-page SEO strategy, including high-tier outreach, digital PR, PBN management, and domain acquisition.
Own international SEO architecture, GEO strategy, hreflang, and localization to support launches in new markets.
Conduct competitor and SERP analysis to identify new organic growth opportunities, keywords, domains, and market gaps.
Develop strategies to protect organic traffic from Google Core/Spam Updates and local market restrictions, as well as recovery plans when traffic declines.
Own the SEO budget, forecast traffic/FTDs, measure ROI, and allocate resources across SEO initiatives.
Establish SEO KPIs, dashboards, reporting, and communicate strategic progress and forecasts directly to C-level stakeholders.
Build scalable SEO processes and infrastructure to support long-term growth across multiple GEOs.
Skills you’ll need to bring:
Strong experience in SEO leadership, ideally at Head of SEO / SEO Lead level in iGaming, Crypto, Casino, Sportsbook, or another highly competitive vertical.
Proven track record of growing organic traffic and converting it into registrations, FTDs, and revenue.
Strong technical SEO expertise: crawling, indexing, Core Web Vitals, JavaScript SEO, sitemaps, canonicals, and technical audits.
Strong experience with programmatic SEO, scalable landing pages, and dynamic Sportsbook pages.
Strong international SEO expertise, including hreflang, GEO architecture, localization, and multi-market SEO.