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COMPANY 🌱
RYZE was founded in 2019 by Andrée Werner and Rashad Hossain, out of a parents' basement, with a mission to change daily health, starting with the morning routine: a nutrient-dense mushroom coffee delivering clean energy, mental clarity, and immune support. Built on a Direct-to-Consumer foundation with a performance marketing engine, RYZE achieved hockey-stick growth and a community of over 1 million active subscribers.
DTC remains the foundation, but RYZE has expanded into mass retail, quickly becoming the #2 item in Target's overall coffee category and is now executing a multi-channel expansion, with a cross-category launch coming in early 2027. RYZE is uniquely positioned to redefine how people think about daily wellness.
We're a lean, fast-moving, mission-driven team who believe daily rituals create the foundation for living your greatest life, and we're just getting started!
WHAT YOU'LL DO 🎯
We're looking for a TikTok Shop / TikTok Organic Creative Strategist to sit on the Performance team and directly support RYZE's TikTok Shop operation.
You are a creative strategist who specializes in making TikTok content go viral. You understand how trends work, how to adapt them to a brand without killing what makes them work, and how to operate across both branded and non-branded account approaches. You'll drive content production for RYZE's additional TikTok accounts and write concept scripts that help TikTok Shop affiliates convert.
Responsibilities will include:
Organic Content Strategy & Trend Adaptation
Monitor TikTok trends, sounds, formats, and creator behaviors daily — identifying which are worth acting on and how to adapt them to RYZE before the moment passes.
Develop organic content strategies for multiple RYZE-controlled TikTok accounts, including both branded and non-branded approaches.
Write creative concepts and scripts for organic TikTok videos — hook, structure, narrative, and call to action — optimized for watch time and shares, not just views.
Identify the formats, tones, and content angles that are currently outperforming on TikTok and build a repeatable playbook RYZE can execute at speed.
Distinguish clearly between what works as brand content vs. what works as non-branded or creator-native content — and brief accordingly for each account type.
Write concept scripts and content briefs for TikTok Shop affiliates — giving creators the hooks, angles, and talking points that drive conversion without making their content feel scripted.
Identify winning content patterns from top-performing affiliate videos and extract transferable concepts other affiliates can adapt.
Work with the TikTok Shop team to align content concepts with active promotions, product pushes, and commission windows.
Build and maintain a library of proven concepts, hooks, and scripts affiliates can pull from when they need direction.
Multi-Account Content Production
Drive content production for RYZE's additional TikTok accounts — briefing creators, directing shoots, and overseeing output from concept through post.
Manage content calendars across multiple accounts, ensuring consistent publishing cadence and format variety.
Coordinate with editors and creators to ensure concepts are executed correctly and maintain the platform-native feel that makes organic content perform.
Test different content angles, personas, and formats across accounts and report on what's working.
Performance Feedback Loop
Review performance data on organic content and affiliate videos — identifying which hooks, formats, and narratives are driving the most watch time, engagement, and click-through.
Feed those learnings back into the creative concept pipeline so every iteration is informed by what actually worked.
Work closely with the TikTok Shop team to ensure organic content strategy is aligned with affiliate performance goals and GMV targets.
Professional Qualifications
2+ years writing or strategizing TikTok content — with a portfolio that demonstrates trend adaptation, not just content creation.
Demonstrable track record of contributing to viral or high-performing TikTok content, either for a brand or as a creator.
Strong scriptwriting ability — can write a hook, narrative arc, and CTA that feels native to TikTok, not like a repurposed ad.
Deep understanding of TikTok Shop content mechanics — how affiliate content converts and what separates a product post from a selling video.
Comfortable operating across branded and non-branded content approaches simultaneously.
Fast-moving and trend-aware — knows when a format is peaking vs. already declining and acts accordingly.
Experience briefing or directing creators, editors, or production teams.
Comfortable working from performance data to inform creative decisions.
Core Compentencies
Trend fluency — Identifies TikTok trends early enough to act on them, knows which are worth RYZE's time, and adapts them without destroying what makes them work.
Scriptwriting & concept development — Writes hooks, narratives, and CTAs that feel TikTok-native. Can brief a concept clearly enough that a creator can execute it without a call.
TikTok Shop content mechanics — Understands how organic content drives affiliate conversion and how to write concepts that help creators sell without feeling like they're selling.
Multi-account strategy — Can operate across branded and non-branded accounts simultaneously with distinct voices, formats, and goals for each.
Performance-informed creativity — Uses watch time, engagement, and conversion data to improve concepts — doesn't create in a vacuum.
Production coordination — Manages content calendars and creator/editor relationships across multiple accounts without losing cadence or quality.
Speed & volume — Moves fast. Trends don't wait. Produces concepts and scripts at the pace TikTok requires.