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International Commercial Strategy Lead (gn) - ESN at TQG · ApplyPick

Your mission You define market entry strategies by deciding where ESN wins in each market—across channels, key accounts, and categories—while adapting the German playbook to local dynamics You curate the A-assortment by building and maintaining a focused, high-impact product portfolio that balances hero SKUs with local market and retailer needs You set promotional guardrails by defining pricing, promotion depth, and trade investment to protect brand equity while enabling commercial success You develop in-store activation playbooks by creating scalable, channel-specific toolkits that sales teams can execute easily across markets You enable sales teams by translating strategy into clear, actionable materials such as sell-in decks, assortment rationale, and promotional frameworks You track and drive performance by defining relevant KPIs (e.g. distribution, sell-through, promo ROI) and establishing a clear review cadence across markets You ensure brand alignment with Germany by acting as the key interface between the core DE team and international markets—translating strategy without reinventing it Your experience & skills You bring 8+ years of experience across key account management, category management, and trade marketing—ideally within sports nutrition, FMCG, or consumer health You have strong KAM expertise with full ownership of major retail or wholesale accounts, including JBP negotiations and end-to-end trade term management You master category management tools such as range reviews, planogram development, shopper insights, and space-to-sales optimization You bring deep trade marketing experience across activation planning, promotional architecture, sell-in materials, and in-store execution You have worked across multiple European markets and understand how to adapt strategies beyond a one-size-fits-all approach You are fluent in English, with German or another European language as a strong plus You'll trive if you Think like a GM, not just a marketer — you care about sell-through as much as brand fit Can simplify complex brand strategy into tools a sales rep can use in a buyer meeting Are energised by ambiguity and enjoy building structure where there isn't any yet Have enough commercial edge to push back on promotions that destroy value Are genuinely curious about the sports nutrition category and how it varies market to market Why choose us?

International Commercial Strategy Lead (gn) - ESN

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International Commercial Strategy Lead (gn) - ESN

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