Integrated Campaign Manager

The Role

The Integrated Campaign Manager for Professional & Business Services is responsible for planning, executing and optimising multi-channel, multi-region marketing campaigns that drive awareness, engagement, pipeline and revenue across the Professional and Business Services segments.

You will own the end-to-end campaign lifecycle, partnering closely with Product Marketing, Field Marketing, Digital Marketing, the Creative team, Business Development, Customer Success and Sales to deliver compelling buyer journeys that resonate with key decision-makers including CFOs, COOs, Managing Partners, Practice Leaders, Finance Directors and IT stakeholders.

Working within Unit4 ’s integrated campaign model, you will translate market insights into impactful content campaigns that address industry and persona challenges such as margin pressure, resource utilisation, M&A integration, project profitability, AI adoption and operational efficiency.