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As the Lead Regional Marketing Manager , you will connect Sales, Marketing, and Partner teams around shared growth priorities. You will translate those priorities into integrated marketing programmes that build awareness, create demand, and accelerate pipeline across the United Kingdom & Ireland.
Reporting to the Senior Marketing Director, you will own priority programmes in the executive space and across market segments from strategy through to execution.
What You'll Do
Partner with UK Sales leadership to align pipeline, account, and bookings priorities
Build integrated marketing plans connecting Sales priorities with regional, digital, ABX, content, event, and partner activity
Collaborate with Partner Marketing to create joint campaigns, account engagement, and pipeline
Identify pipeline gaps and target audiences to build focused marketing programmes
Drive Sales, Marketing, and Partner interlock across planning, campaign activation, follow-up, and opportunity progression
Direct priority Corporate and Public Sector programmes as these businesses scale
Align with Sales, TDR, and Partner teams to improve campaign follow-up and account engagement
Evaluate account, engagement, and pipeline data to measure impact and optimise investment
Execute strategic executive programmes, roundtables, and industry engagements aligned to target accounts
Manage Corporate and Public Sector activation within flagship UK programmes like Accelerate
Shape the wider UK marketing plan across Corporate, Public Sector, Major, Strategic, and FSI
Adapt global, EMEA, and partner resources to maximize scale and impact
Influence cross-functional stakeholders in a complex matrix organization to drive business outcomes
What You'll Need
Minimum Qualifications
10+ years of B2B marketing experience focused on regional, integrated, or demand-generation marketing
Proven track record of partnering with Sales leadership to deliver commercially aligned plans
Background in developing integrated programmes that generate and progress enterprise pipeline
Deep understanding of pipeline management, account engagement, and buyer journeys
Experience designing integrated campaigns and account-based programmes in B2B SaaS
Hands-on experience using Salesforce and Marketo to inform data-driven decisions
Preferred Qualifications
Experience marketing to executive, corporate, enterprise, or Public Sector audiences in the UK
Track record of working with partners, alliances, or channel teams on joint GTM programmes
Background in developing or scaling a new go-to-market motion
Strong grasp of ABM, digital demand generation, and executive engagement strategies
Ability to translate Sales priorities and market insight into actionable marketing programmes
Exceptional relationship skills to influence Sales, Partner, regional, and global marketing teams
Commercial mindset balancing strategic planning with hands-on delivery in a fast-paced environment
Travel Requirement & Working Conditions
Up to 25% travel for internal meetings, customer programmes, and industry events
Reliable internet access for remote work outside a Workiva office
Lead Regional Marketing Manager, FSI - UKI
Why Join Workiva
Workiva is the platform designed to bring confidence, control, and a competitive edge to the world’s most complex organizations. Our AI-powered platform unifies finance, risk, and sustainability on a single, secure foundation—ensuring data is trusted, traceable, and ready to act on. With an unbroken path from source to output, leaders gain confidence in their numbers, visibility into current and emerging risks, and the ability to move with speed and precision in a constantly changing world.
At Workiva , you’ll bring technology to market that executives, boards, and regulators depend on. The work you do here helps organizations navigate uncertainty, maintain trust, and make decisions that stand up to scrutiny. If you’re energized by meaningful challenges, inspired by collaborative teams, and motivated to help organizations turn uncertainty into advantage, we’d love to meet you.
Workiva is an Equal Opportunity Employer. We believe that great minds think differently. We value diversity of backgrounds, beliefs, and interests, and we recognize diversity as an important source of intellectual thought, varied perspective, and innovation. Employment decisions are made without regard to age, gender identity, race, religion, disability status, sexual orientation, or any other protected characteristic.
Workiva is committed to working with and providing reasonable accommodations to applicants with disabilities. To request assistance with the application process, please email .
Workiva employees are required to undergo comprehensive security and privacy training tailored to their roles, ensuring adherence to company policies and regulatory standards.