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World Vision is seeking a mission-oriented team member to join our Marketing division as a Senior Acquisition and Onboarding Lead. In this role, you will own the acquisition-to-onboarding journey (First 12 months) for World Vision’s flagship Sponsorship product, ensuring new sponsors are welcomed with clarity, trust, and early connection that reduces first year churn and accelerates long term commitment. With support from the Director of Sponsor Experience, this role sets the onboarding journey strategy, builds and maintains an acquisition asset library, and designs new onboarding experiences, aligning touchpoints, messaging, and expectations into a coherent sponsor experience.
At a Glance
Role: Senior Acquisition and Onboarding Lead Reports to: Director, Sponsor Experience Location: Remote Requirements: Bachelor’s degree in marketing, communications, business, or related field, or equivalent professional experience. Master’s degree preferred. Minimum of 8 years of progressive experience in marketing, customer lifecycle/onboarding, digital product marketing, journey/CRM, or related sponsor/customer experience roles. Demonstrated experience in child sponsorship acquisition channel marketing, and leading cross-functional initiatives from strategy through execution (briefs, requirements, launch readiness, measurement). Demonstrated ability to lead through influence (without direct authority), build cross-functional alignment, and translate learning into scalable implementation. Work Authorization: Must be authorized to work in the U.S.A for any employer Pay Grade: 227 Estimated hiring range: $96,500 - $137,030
The Job
The Senior Acquisition and Onboarding Lead owns the end-to-end acquisition-to-onboarding journey system across Sponsorship acquisition channels, ensuring a consistent sponsor experience that builds trust, clarity, and early connection. The role strengthens acquisition enablement and sponsor trust by equipping channel and service partners with messaging frameworks, training, and readiness materials that represent Sponsorship accurately, consistently, and in alignment with safeguarding and policy requirements. In partnership with Product, Digital, Analytics, Evidence/Impact, and Programming stakeholders, this leader drives measurement, test-and-learn optimization, and continuous improvement, translating insights into prioritized improvements to the early sponsor experience to reduce early churn.
Responsibilities
Keep Christ central in individual and corporate life; actively participate in and contribute to the spiritual disciplines of the organization (Christian conduct, chapel, prayer, worship, devotions, and leadership of devotions); incorporate WV Core Values into decisions within scope of role.
Help carry out our Christian organization’s mission, vision, and strategies. Personify the ministry of World Vision by witnessing to Christ and ministering to others through life, deed, word and sign.
Define onboarding strategy, segmentation, and success measures; maintain a sequenced roadmap of initiatives (touchpoints, content, and experience improvements) that reduce early churn and improve first-year engagement.
Translate sponsor journey requirements into clear briefs, acceptance criteria, and decision points for Creative, Digital/Product, and channel partners; establish lightweight governance to ensure priorities are scoped, sequenced, and ready for execution.
Lead acquisition enablement by developing, governing, and evolving channel-facing messaging frameworks and training (e.g., message grids, FAQs, talk tracks, proof points, and safeguarding-aligned guidance); drive partner adoption to improve consistency and accuracy in how Sponsorship is represented.
Partner with Evidence/Impact and Programming stakeholders to steward sponsor-facing expectations and claims, ensuring acquisition and onboarding content is credible, evidence-informed, and aligned to the Sponsorship promise (including appropriate expectations for child, community, and timing).
Establish and govern onboarding measurement (in collaboration with Analytics) including early cancellation rates (30/60/90), sponsor first-year churn metrics, engagement leading indicators, and new sponsor sentiment; synthesize insights and root causes by channel/segment to drive decisions.
Design and run test-and-learn plans for onboarding improvements (e.g., messaging, channel-specific treatments, and timing), partnering with channel owners to implement experiments and scale what works.
Coordinate readiness for onboarding changes, including stakeholder alignment, documented processes, service channel enablement, and change communications; proactively identify and mitigate risks that could create sponsor confusion or dissatisfaction.
Maintain and evolve documentation and playbooks for acquisition enablement and onboarding (journey maps, templates, standards, decision logs, and launch checklists) to support repeatable execution, partner self-service, and compliance alignment.
Partner with acquisition channel leaders and Sponsor Care/Service teams to align onboarding promises with operational reality; incorporate front-line feedback to improve content, guidance, and experience quality.
Represent Sponsor Experience/Sponsorship Product Marketing in cross-functional forums as assigned, advocating for early-journey priorities and surfacing risks, dependencies, and tradeoffs.
Work collaboratively with team members when assigned to work as part of a team.
Perform other duties as assigned.
Maintain awareness of corporate goals, objectives, organizational announcements, and activities. Reference and follow organizational policies and procedures, seeking clarity as needed.
You Bring These Skills
Experience supporting child sponsorship product marketing initiatives and programs.
Demonstrated ability to lead through influence (without direct authority), build cross-functional alignment, and translate learning into scalable implementation.
Strong communication skills.
Alignment with World Vision’s Christian mission and values.
Requirements
Bachelor’s degree in marketing, communications, business, or related field, or equivalent professional experience. Master’s degree preferred. Minimum of 8 years of progressive experience in marketing, customer lifecycle/onboarding, digital product marketing, journey/CRM, or related sponsor/customer experience roles. Demonstrated experience in child sponsorship acquisition channel marketing, and leading cross-functional initiatives from strategy through execution (briefs, requirements, launch readiness, measurement).
Salary & Benefits
WVUS Pay Grade Level: 227 Estimated hourly hiring range: $96,500 - $137,030 The posted hiring salary range reflects pay for U.S. locations and is determined using market data and internal compensation guidelines. Actual compensation may vary depending on the candidate’s geographic location, job-related experience, and applicable laws. A different range may apply in certain locations. For information about World Vision U.S’ comprehensive benefits package, please visit this link.
About World Vision
We're a global Christian humanitarian organization. We partner with children, families, and their communities to empower them as they reach their full potential by tackling the causes of poverty and injustice. For 75 years, World Vision has followed Jesus' example to show unconditional love to the poor and oppressed. We serve every child regardless of faith.
What Happens Next?
Due to the high volume of applications, only short-listed candidates will be contacted for an initial phone conversation with a recruiter. We encourage you to submit a PDF resume and a cover letter. Our goal is to fill this vacancy with the right person in the shortest amount of time.