App Store Optimization (ASO) Manager — Organic Growth
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What you'll own
Keyword and visibility strategy Own keyword research, mapping and prioritisation across all live locales on both stores, with a clear thesis about which markets we compete in and which we defend.
Own all indexable metadata: Play title, short and long description; App Store name, subtitle and keyword field.
Build and maintain the keyword-to-ranking-to-install reporting that tells us whether any of it is working.
Conversion rate optimisation Run a continuous testing programme: Store Listing Experiments on Google Play, Product Page Optimization and Custom Product Pages on iOS.