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Виолетта Ким
Open to opportunitiesHead of Shopping Marketing
Product Marketing Manager at MEMS, Mail.ru Cloud and T-Bank, improving subscription conversion and revenue.
Russian FederationHead of Shopping Marketing at T-Bank
About
I’m Violetta, a product marketer with experience in mobile apps, subscriptions and monetization. I’m looking for part-time and project work of up to 20 hours a week, where I can help a product grow and stay hands-on.
I enjoy working closely with product and analytics teams to identify growth opportunities, test ideas and understand the results. I can take on a specific challenge, such as building a customer communication journey, improving onboarding or testing a monetization hypothesis.
When working with people, I value honesty, trust and a thoughtful approach. I’m good at finding common ground, helping set priorities and organizing work so people can act independently. I also enjoy mentoring: helping colleagues find their own solutions, develop ideas and navigate difficult situations.
Experience
Head of Shopping Marketing
Mapped customer journeys and developed triggered communications across the customer lifecycle. Conducted quantitative surveys to test marketing and product hypotheses and implemented user onboarding.
Customer Journey MappingTriggered CommunicationsCustomer LifecycleQuantitative ResearchHypothesis TestingUser OnboardingMentorship
Head of Marketing at Mail.ru
Contributed to product strategy, audience research and value propositions. Worked on integrating the Cloud subscription into Mail.ru and monetizing Mail.ru Mail, collaborating with ASO and SEO teams.
Product StrategyAudience ResearchValue PropositionCommunications PlanningBudget Planning
Education
Russian State University for the Humanities
Completed a degree in Marketing in 2015.
Completed a degree in Marketing in 2015.
Bauman Moscow State Technical University
Completed a degree in Mechanical Engineering Technology in 2012.
Completed a degree in Mechanical Engineering Technology in 2012.