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垚 肖
Looking for a jobSports Leader
Brand and digital marketing at DECATHLON, where localized Instagram content generated 1M+ organic views in two months.
ChinaSports Leader at Decathlon
Experience
Sports Leader
Developed and managed a brand Instagram account, creating localized content and Reels to increase brand awareness and drive local traffic. Generated 1M+ organic views within 2 months through localized content and community engagement.
InstagramContent CreationSocial Media MarketingCommunity EngagementContent LocalizationReels
Marketing Planning Manager
Led cross-functional marketing planning and execution for 8+ integrated high-impact campaigns across SIUF exhibitions and franchise events. Provided marketing strategies to support franchisees and executed digital lead-generation projects on Douyin and SEM, increasing qualified leads from 10% to over 40%.
Marketing StrategyCampaign ManagementDigital MarketingDouyinSEMWeChatTeam LeadershipCross functional Coordination
Marketing Project Planner / Producer / Copywriter
Managed the planning and execution of 50+ client marketing and communication projects, managing timelines and budgets to keep cost variance within 5% and achieve a 100% project completion rate with 90% on-time delivery.
Project ManagementBudget ManagementCopywritingClient CommunicationMarketing Communications
Project Planner / Copywriter
Worked on 35+ projects involving proposal writing, presentation scripts, copywriting, and business pitch decks, and coordinated 20+ projects with internal teams, clients, and external partners.
CopywritingProposal WritingPresentation SkillsProject CoordinationClient Relations
Independent Douyin Content Creator
Built a personal Douyin account to 81K+ followers through original short-form content, trend analysis, and audience-focused content planning. Reached up to 8.67M views at peak performance and 1.39M total likes.
DouyinShort form VideoContent StrategyTrend AnalysisAudience Engagement
Education
Guangdong Polytechnic Institute
Diploma in Exhibition Planning & Management from Guangdong Polytechnic Institute.