Aamir Raza

About

Experience

1. Digital Marketing Professional

   Managed Google & Meta Ads, SEO, email, CRO, influencer marketing, analytics, tracking, attribution, and reporting. Experienced with GA4, GTM, Looker Studio, Triple Whale, Clarity, Klaviyo, Apollo, Instantly, WordPress, Shopify, and marketing automation, plus web security, speed optimization, design, and CMS management.

   PPCAnalyticsSEOEmail Marketing

2. Senior SEO Expert

   Developed and executed advanced SEO, CRO, and content strategies to improve organic search visibility and drive targeted traffic. Managed affiliate programs and collaborated on UX improvements using heatmaps and analytics to increase conversions and revenue.

   SEOCROAhrefsScreaming FrogGoogle AnalyticsGoogle Tag ManagerHotjarAffiliate Marketing

3. Head of Performance Marketing and Growth

   Led performance marketing across search and social channels, designing and optimizing paid campaigns to maximize conversions and ROI. Implemented marketing automation and A/B testing to improve funnel performance and scale growth initiatives.

   Google AdsFacebook AdsLinkedIn AdsMicrosoft AdsPinterest AdsGoogle AnalyticsSEMrushA B Testing

4. Digital Marketing Manager

   Managed multi-channel digital campaigns including search, social, and app-store advertising to drive installs, traffic, and conversions. Used analytics and ASO tools to optimize app performance and sharpen user acquisition strategies.

   Google AdsApple Search AdsFacebook AdsTwitter AdsASOFirebaseGoogle AnalyticsHotjar

5. Digital Marketing Manager

   Executed SEO and content marketing strategies and managed paid channels to grow organic traffic and lead generation. Built affiliate and email programs while supporting business development through targeted outreach and technical content.

   SEOContent MarketingShareASaleMailchimpBrevoGoogle AdsLinkedIn AdsAhrefs

6. SEO Expert

   Executed SEO and CRO initiatives to improve search rankings and conversion performance, and managed paid search campaigns to drive targeted traffic. Integrated analytics and behavioral tools to identify issues and optimize user journeys.

   SEOCROGoogle AdsLinkedIn AdsGoogle AnalyticsAhrefsGoogle Tag ManagerMouseflow

7. E-commerce Coordinator

   Managed WordPress and OpenCart e-commerce platforms, optimized product listings and SEO to increase product visibility and online sales. Coordinated social media and content efforts to support revenue growth.

   E Commerce OperationsWordPressOpenCartSEOSMOProduct Listing OptimizationOnline Sales ManagementE commerce Operations

8. E-commerce Executive

   Operated OpenCart storefront, optimized product pages and managed online sales processes to improve conversion rates. Ran social campaigns and Facebook Ads to drive traffic and sales.

   E Commerce OperationsOpenCartSEOSMOFacebook AdsOnline Sales ManagementProduct Page Optimization

9. Ads Posting Executive

   Created and published online advertisements across platforms and supported administrative tasks to maintain smooth office workflows. Assisted with data entry and customer inquiries to support operations.

   Ads PostingClassified AdsData EntryCustomer SupportAdministrative TasksContent Publishing

Education

1. University of the Punjab

   Completed Bachelor of Arts (BA) from the University of the Punjab in 2007.

   Completed Bachelor of Arts (BA) from the University of the Punjab in 2007.

2. Board of Intermediate and Secondary Education, Faisalabad

   Completed Intermediate (FA) under the Board of Intermediate and Secondary Education, Faisalabad in 2002.

   Completed Intermediate (FA) under the Board of Intermediate and Secondary Education, Faisalabad in 2002.

3. Government Pauliani School, Jaranwala

   Completed Matriculation from Government Pauliani School in Jaranwala (Faisalabad) in 1999.

   Completed Matriculation from Government Pauliani School in Jaranwala (Faisalabad) in 1999.