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Abass Adeleke
Looking for a jobMarketing Specialist
Email marketing specialist across e-commerce projects, building Klaviyo lifecycle flows that support repeat purchases.
NigeriaMarketing Specialist at Afridam AI
About
At Afridam AI, I research prospects and market opportunities, qualify lead information, and support outreach and business development. My work includes lead qualification activities involving up to 3,000 leads.
Since 2022, I've planned and executed email campaigns and lifecycle automation for freelance e-commerce projects using Klaviyo. I build and improve onboarding, abandoned-cart, and post-purchase flows to support customer engagement and repeat purchases.
For Gusto Ware, email and SMS activity generated a reported $1,984.11 in attributed revenue over a two-week period. For FitEquipz, campaign and customer engagement work was associated with a reported 47.86% increase in direct sales.
Across freelance and multi-brand projects, I work on SEO, website optimization, and content strategy, including projects for GLC Resources Boutique, ShopByIBA, and Nehar Consult. I also develop technical documentation and AI-assisted workflows, and take on business writing and storytelling projects.
Experience
Marketing Specialist
Research prospects, market opportunities, and marketing information to support outreach and business development. Qualify and organize lead information against defined criteria, contributing to lead qualification activities involving up to 3,000 leads.
Lead ResearchLead QualificationMarket ResearchMarketing StrategyOperational Workflow Execution
Freelance Business Writing & Content Specialist
Complete business writing and storytelling projects, adapting tone, messaging, and structure to different brands and audiences while meeting briefs and deadlines.
Business WritingContent CreationStorytellingBrand Messaging
Email Marketing & Lifecycle Automation Specialist
Plan and execute email marketing in Klaviyo, covering campaign preparation, copywriting, visual design, audience segmentation, scheduling, and performance review. Build and improve automated flows supporting customer onboarding, abandoned-cart recovery, post-purchase engagement, and repeat purchases.
Education
Kwara State University
Bachelor of Arts in English and Literature Studies from Kwara State University, Nigeria.