ADRIAN PAEZ

Propietario/Administrador

Funded, legalized, and opened a restaurant in Cali. Led team formation, supply management, sales, and administration.

entrepreneurshipBusiness AdministrationTeam LeadershipSupply ChainSales Management

Supervisor de Ventas – Canal Tradicional y HORECA

Led a team of 8 salespeople covering 1,500 clients in the northern zone. Increased brand visibility and execution at point of sale, and implemented a rotation strategy for cold equipment to optimize investment.

Sales ManagementTeam LeadershipChannel ManagementPoint of SaleKPI Tracking

Supervisor de Ventas – Canal Moderno

Coordinated a team of 2 executives and 30 merchandisers for retail chains. Improved fill rate and customer service indicators through execution control, and executed promotional campaigns achieving high ROI.

retail managementMerchandisingPromotional CampaignsFill RateTeam Coordination

Supervisor de Distribución

Managed logistics operations with 10 distribution trucks. Implemented operational improvements that reduced delivery times by 15%.

Logistics ManagementDistributionOperations ImprovementRoute Optimization

Emprendedor / Propietario

Managed the business comprehensively: operations, purchasing, sales, and finance. Designed menus, managed staff, and implemented customer loyalty strategies.

Business ManagementRetailCustomer ServiceMenu DesignStaff Management

Gestor Comercial – Canal Institucional

Presented portfolio to educational institutions. Developed pricing strategy and commercial follow-up.

B2B SalesPortfolio ManagementPricing StrategyCustomer Relationship Management

Analista Comercial – Canal Tradicional y HORECA

Prepared reports for commercial management. Supported decision-making on regional goals and coverage.

Commercial AnalysisReportingData AnalysisDecision Support

Asistente de Brand Manager (Oral Care)

Colgate-Palmolive

Supported the oral care category in operational marketing campaigns. Provided data-driven marketing insights that improved campaign effectiveness and brand positioning.

Marketing OperationsBrand ManagementData AnalysisNielsenNielsen ScantrackIBM OLAP