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Senior Performance Media Buyer
Performance media buyer at GRQ Holdings Inc. and The Next Digit, generating $30M+ in lead revenue with 50x+ ROAS.
EgyptSenior Performance Media Buyer at GRQ Holdings Inc.
Manage paid acquisition and Shopify CRO across multiple UAE eCommerce brands, owning the full campaign lifecycle. Build structured creative tests and optimize daily using CPA, ROAS, CTR, CVR, and AOV.
Paid AcquisitionShopify Conversion OptimizationCreative TestingCPA OptimizationROASCTRCVRAOVReporting
Generated $30M+ in lead-driven revenue with 50x+ ROAS using instant forms, landing pages, WhatsApp flows, and Google Search. Managed $7M+ in paid media across Meta, Google, TikTok, and Amazon, delivering 9-11x ROAS.
Meta AdsGoogle AdsTikTokAdsAmazon AdsLead GenerationShopify Conversion OptimizationROAS optimizationLanding PagesWhatsApp Funnels
Managed 150+ lead generation accounts for home services, building and optimizing Meta Lead Ads and Google Ads campaigns. Built GoHighLevel pipelines, set up SMS/email automations, and tracked lead-to-appointment rates.
Meta AdsGoogle AdsGoHighLevelLead GenerationCampaign OptimizationReportingSlackAsanaMultilingual Campaigns
Managed €600,000+ in program budgets with accountability for delivery, compliance, and outcome reporting. Built KPI dashboards and led cross-functional international teams across marketing, operations, and research.
Budget ManagementKPI DashboardsTeam LeadershipProgram ManagementData TrackingReporting
Bachelor of Laws (English Section) from Cairo University.
Google Project Management Certificate.
Advanced Meta Ads Certification.
Amazon Ads Fundamentals certification.
Monitoring & Evaluation training from FHI360 and CIVICUS.
Profile sourced from Himalayas.