Ahmad Sammour

Experience

1. Freelance Digital Marketing Consultant

   Launched a personal brand on Instagram, growing from zero to 12K+ followers and generating nearly 1M views across 12 Reels. Delivered consulting and training programs for business owners and re-engineered tracking for RB Designer, lifting Blended ROAS from 1.26 to 5.78.

   InstagramPersonal BrandingConsultingTrainingTrackingsAttributionROAS optimization

2. Performance Marketing Manager

   Led INFT Expo's B2B acquisition strategy, increasing exhibiting companies from 150 to 500 and participating countries from 16 to 25. Managed multi-objective paid social campaigns for Al-Shaeb Mall and ran Google Search Ads for Sawa Plastic.

   B2B MarketingPaid SocialGoogle AdsCampaign ManagementPerformance Marketing

3. Social Media Manager

   Reduced monthly ad spend by 50-70% and launched the brand's YouTube channel, generating 304.8K views and 12.9K subscribers. Developed a Meta Ads audience strategy that generated 619 conversations at $0.17 each.

   Social Media ManagementYouTubeMeta AdsAudience StrategyBudget Optimization

4. Senior Media Buyer

   Managed and optimized over $2M in paid media spend across Meta, Google Ads, TikTok, and Snapchat for 25+ concurrent agency clients. Adapted strategies across multiple industries over nearly three years.

   Media BuyingMeta AdsGoogle AdsTikTokAdsSnapchat AdsBudget Management

5. Media Buyer

   Conceived and led a Black Friday-style discount campaign that drove foot traffic and generated an estimated 30,000 JOD in sales in one day. Built a custom order-tracking dashboard using Google Sheets, Jotform, and Data Studio.

   Media BuyingCampaign ManagementCopywritingMeta AdsGoogle SheetsJotformData Studio