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Aima Raza
Open to opportunitiesMarketing Operations Manager
Marketing Operations & Project Manager driving growth through streamlined campaigns and hands-on team leadership.
ItalyMarketing Operations Manager at Innowi Inc.
About
I’m a Marketing Operations & Project Manager with 5+ years of experience in content strategy, campaign management, and team coordination. I currently manage a portfolio of 80+ restaurant clients at Innowi Inc., scaling it by 60% in under 6 months.
I lead marketing operations end-to-end—setting weekly priorities, running performance reviews, and keeping projects on track. I also act as the primary client contact for escalated issues, managing expectations and ensuring SLA compliance across accounts.
I’m hands-on with execution and measurement: I streamline cross-functional workflows using ClickUp and Notion to track campaign progress, client deliverables, and team KPIs. I’ve delivered measurable impact, including a 15% improvement in click-through rates through data-driven optimization.
Before focusing on operations, I built strategy and content systems across channels and managed high-stakes communication work as Conference Manager for the Prime Minister's Office (National Security Division) in Pakistan. I enjoy structured problem-solving, stakeholder communication, and writing that translates complex outcomes into clear messaging.
Experience
Marketing Operations Manager
Manage marketing operations for 80+ restaurant client accounts, growing the portfolio by 60% from 50 accounts in under 6 months (~$20,000/month managed revenue). Lead a team of 4 marketing specialists, streamline workflows in ClickUp and Notion, and handle escalated client issues to ensure SLA compliance.
Portfolio ManagementPaid Social CampaignsTeam LeadershipClickUpNotionSLA ManagementPerformance AnalyticsAccount Management
Communication & Content Strategist
Developed and executed multi-channel content and communication strategies, improving click-through rates by 15% through data-driven optimization. Led end-to-end content creation, built marketing campaign calendars, and produced email sequences, landing page copy, social content, and campaign briefs.
Content StrategyMulti channel MarketingCTR Optimization
Education
National University of Sciences and Technology (NUST)
Master’s in Development Studies at NUST in Islamabad from 2022 to 2024.
Master’s in Development Studies at NUST in Islamabad from 2022 to 2024.
Bahria University Islamabad
Bachelor’s in Humanities & Social Sciences (International Relations) at Bahria University, Islamabad from 2017 to 2021.
Bachelor’s in Humanities & Social Sciences (International Relations) at Bahria University, Islamabad from 2017 to 2021.
University of Siena
Master’s in Public & Cultural Diplomacy completed through distance learning at the University of Siena.