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Senior Copywriter, Acquisition
Director of Copywriting at PodUp, where I built PodAllies’ 60-niche funnel copy system and wrote a campaign that drove 435 subscriptions.
IndiaSenior Copywriter, Acquisition at Payoneer
Conducted quality control across 80+ website pages during a full site revamp, ensuring accuracy, brand consistency, and legal compliance. Rewrote acquisition-focused landing pages for paid search campaigns, collaborating with CRO and analytics teams to refine conversion-focused copy.
CopywritingLanding PagesSEOWordPressFigmaAsanaCROLegal Compliance
Led all copy across blogs, newsletters, websites, social media, lead magnets, press releases, funnels, and creator-focused content. Built and scaled a 60-niche funnel copy system, managed cross-functional teams, and coordinated with U.S. clients to align messaging with brand voice and revenue goals.
CopywritingFunnel StrategySEOAI ToolsClaudeChatGptPerplexityGeminiTeam LeadershipUX WritingPodcast Scripts
Wrote blog posts, white papers, and case studies on 802.1X authentication and enterprise network security. Produced demand generation content and optimized all content for SEO, aligning output with sales and GTM objectives.
Content MarketingSEOWordPressDemand GenerationB2B WritingWhitepapersCase Studies
Reviewed and summarised knowledge papers and presentations for BCG's eLearning platform. Produced knowledge products including vignettes, case summaries, and practice area documents in collaboration with consulting teams.
Content WritingKnowledge ManagementE LearningConsultingDocument Review
Trained and mentored a 25-person team through performance reviews, feedback sessions, and professional coaching. Implemented client-specific sales funnels and lead capture systems for enterprise accounts, improving lead quality and pipeline engagement.
Team LeadershipSales FunnelsLead GenerationHubSpotSalesforceMarketoCRMMarketing Automation
MSc in Business and Management from the University of Stirling, completed in 2024.
MSc in Business and Management from the University of Stirling, completed in 2024.
BSc in Electronics and Communication from Amity University, completed in 2016.
BSc in Electronics and Communication from Amity University, completed in 2016.
Profile sourced from Himalayas.