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Senior Digital Marketing Manager
B2B marketing leader at ZISHI, where I led digital growth and improved website journeys, CRM processes, and campaign measurement.
PolandSenior Digital Marketing Manager at ZISHI
Led digital marketing initiatives supporting business growth, customer acquisition and engagement across an international financial education and professional training business. Worked closely with sales, senior leadership and external partners to align marketing activity with commercial priorities.
Digital StrategySEOEmail MarketingSocial MediaLead GenerationWeb DevelopmentUXConversion Rate OptimizationSalesforcePardotMarketing AutomationSegmentationLead ManagementCampaign TrackingDashboardingReportingAnalytics
Held progressively senior marketing roles within a leading international professional services organisation, combining B2B marketing strategy, digital transformation, business development and integrated marketing programmes. Progressed through four promotions from Marketing Specialist.
B2B MarketingDigital TransformationBusiness DevelopmentIntegrated MarketingCRMSegmentationCampaign PerformanceReportingABMEmployer BrandingStakeholder Engagement
Established the company's first dedicated marketing function, introducing structured marketing and PR activities. Delivered marketing initiatives supporting consultants and business development objectives.
MarketingPRCommunication SkillsContentBusiness DevelopmentInternational Collaboration
Postgraduate Diploma in Online Marketing from Warsaw School of Economics, completed in 2017.
Postgraduate Diploma in Online Marketing from Warsaw School of Economics, completed in 2017.
Postgraduate Diploma in PR and Reputation Management from the London School of Public Relations, completed in 2016.
Postgraduate Diploma in PR and Reputation Management from the London School of Public Relations, completed in 2016.
Studied Journalism with a focus on Marketing and Public Relations at the University of Warsaw from 2003 to 2008.
Studied Journalism with a focus on Marketing and Public Relations at the University of Warsaw from 2003 to 2008.
MA in Political Science from the University of Warsaw, completed in 2005.
MA in Political Science from the University of Warsaw, completed in 2005.
Erasmus Programme in Social Sciences at the University of Oslo, Norway, in 2004.
Erasmus Programme in Social Sciences at the University of Oslo, Norway, in 2004.
Certificate of Proficiency in English (CPE) at Level C2 from Cambridge Assessment English.
Work Management Core Certification from monday.com.
Profile sourced from Himalayas.