Alesia Hasanaj

Open to opportunities

CRM Consultant

I build CRM journeys and customer data strategies that improve conversion.

GermanyCRM Consultant at Chromedia GmbH

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About

At Chromedia, supporting Porsche AG, I own end-to-end CRM operations across European markets, from customer data flows and segmentation to campaign execution, SAP CRM integrations, and UAT validation. Previously at Strange Consult, I designed CRM and marketing automation strategies across multichannel environments and improved client acquisition by 25% through stronger segmentation and targeting. I use customer lifecycle analysis, HubSpot workflows, and data-driven campaigns to improve engagement and conversion. I've also supported McKesson Europe and projects with BMW Group and the City of Wiesbaden, combining CRM data quality, dashboards, predictive modeling, KPI definition, and stakeholder coordination.

Experience

CRM Consultant
Owns end-to-end CRM operations for Porsche AG, managing customer data flows, segmentation logic, and campaign execution across European markets. Designs and optimizes customer journeys across email, direct mail, and automated touchpoints to improve engagement and retention.
SAP CRMCustomer SegmentationPersonalizationData GovernanceCampaign ManagementData Integration
Digital Strategy Consultant
Designed and implemented CRM and marketing automation strategies across multi-channel environments. Built and optimized customer journeys, increasing client acquisition by 25% through improved segmentation and targeting.
HubSpotMarketing AutomationCustomer JourneySegmentationTargetingData Analysis

Education

Technical University of Munich
Pursuing a Master of Science in Management and Technology, focusing on the intersection of business and technology.
Jacobs University Bremen
Earned a Bachelor of Arts in Economics and Management with a minor in Computer Science.

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Alesia Hasanaj · CRM Consultant · ApplyPick

Alesia Hasanaj

Open to opportunities

CRM Consultant

I build CRM journeys and customer data strategies that improve conversion.

GermanyCRM Consultant at Chromedia GmbH

Share profile

Copy link or share on social media.

About

Experience

CRM Consultant
Owns end-to-end CRM operations for Porsche AG, managing customer data flows, segmentation logic, and campaign execution across European markets. Designs and optimizes customer journeys across email, direct mail, and automated touchpoints to improve engagement and retention.
SAP CRMCustomer SegmentationPersonalizationData GovernanceCampaign ManagementData Integration
Digital Strategy Consultant
Designed and implemented CRM and marketing automation strategies across multi-channel environments. Built and optimized customer journeys, increasing client acquisition by 25% through improved segmentation and targeting.
HubSpotMarketing AutomationCustomer JourneySegmentationTargetingData Analysis

Education

Technical University of Munich
Pursuing a Master of Science in Management and Technology, focusing on the intersection of business and technology.
Jacobs University Bremen
Earned a Bachelor of Arts in Economics and Management with a minor in Computer Science.

Share profile

About

Experience

CRM Consultant

Digital Strategy Consultant

Education

Technical University of Munich

Jacobs University Bremen

Share profile

About

Experience

CRM Consultant

Digital Strategy Consultant

Education

Technical University of Munich

Jacobs University Bremen

Sales & Digital Marketing Analyst