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Alexandra Meshkova
Open to opportunitiesSenior Marketing Coordinator
I build localized, data-driven campaigns that grow iGaming and D2C brands.
EstoniaSenior Marketing Coordinator at Betsson Group
Experience
Senior Marketing Coordinator
Led 100+ multi-channel campaigns across three brands, optimizing paid social to reduce CPA by 25% and generating 3M+ annual organic views through content partnerships. Managed a team of five freelancers and coordinated large-scale seasonal campaigns.
Campaign ManagementPaid SocialPPCSEOSocial MediaContent StrategyInfluencer MarketingTeam LeadershipData AnalysisBudget Management
Product Marketing Specialist
Managed multi-channel campaigns that increased pre-orders by 30% through creative testing and audience targeting. Led customer persona research and developed brand identity and messaging.
Meta AdsLinkedIn AdsGoogle AdsEmail MarketingMarket ResearchBrand StrategyCopywriting
Digital Marketing Intern
Led the digital launch of a seasonal collection and optimized paid social and email campaigns, boosting click-through rates by 25% and sales by 10%. Launched a referral program to drive acquisition.
Paid SocialEmail MarketingCampaign ManagementReferral Programs
Education
Tartu University
Master of Arts in Social Sciences, Innovation and Technology Management. Completed Erasmus at Katholieke Universiteit Leuven.
St Petersburg State University
Bachelor of Business Administration with a major in marketing. Completed exchange at Korea University.