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Alonso Lerma
Looking for a jobGeneral Manager
I drive profitable growth, EBITDA improvement, and operational transformation across complex businesses.
MexicoGeneral Manager at Quesos Gota Blanca
About
I've led finance, operations, and business transformation across manufacturing, healthcare, distribution, and mining, managing P&L responsibility of up to USD $300 million.
At Quesos Gota Blanca, I increased monthly sales from MXN $2.7 million to MXN $13 million and improved EBITDA by 65%. I also grew production from 15 to 133 metric tons per month, reduced cost of sales per kilogram by 23.2%, and led a Microsoft Dynamics 365 implementation.
At Star Médica, I increased cumulative EBITDA from MXN $76 million to MXN $93 million while keeping costs 2.3% below the prior year. I strengthened hospital liquidity by reducing inventory days, lowering days sales outstanding, and extending days payable outstanding.
I've protected profitability through disruption at Unión de Ganaderos Lecheros and managed financial control for major mining operations at Coanzamex Servicios and AuRico Gold. My work combines financial discipline, cash and working-capital management, internal controls, and practical operational execution.
Experience
General Manager
Increased monthly sales from MXN $2.7 million to $13 million during 2024 (+381%) and improved EBITDA by 65% through operational transformation and financial discipline. Increased production from 15 to 133 metric tons per month within 11 months and reduced cost of sales per kilogram by 23.2%.
Financial StrategyP&L managementOperational TransformationCost OptimizationMicrosoft Dynamics 365ERP ImplementationProduction ManagementEBITDA Optimization
Administration & Control Manager
Increased cumulative EBITDA from MXN $76 million to $93 million during 2023, keeping costs 2.3% below the prior year. Reduced inventory days from 33 to 10 and improved working capital metrics.
Financial Planning And AnalysisEBITDA OptimizationWorking Capital Management
Education
Universidad Internacional de La Rioja (UNIR)
Completed a Master of Business Administration (MBA) in 2022.
Completed a Master of Business Administration (MBA) in 2022.
Universidad Autónoma de Chihuahua
Earned a Bachelor's Degree in Public Accounting in 2005.
Earned a Bachelor's Degree in Public Accounting in 2005.