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Andrea Carlón
Looking for a jobDigital Strategy Manager
Global brand & digital communications strategist shaping luxury narratives through data-driven digital strategy.
MexicoDigital Strategy Manager at Clase Azul México
About
Global marketing and communications strategist with over 11 years of experience developing brand storytelling, digital strategy, and cross-market campaigns for luxury and lifestyle brands.
Most recently, I led global digital strategy and communication initiatives at Clase Azul México, a Mexican luxury brand present in more than 100 countries. My work focused on shaping brand narratives and communication strategies that connect with international audiences while maintaining cultural authenticity and brand consistency across markets.
Throughout my carreer I have collaborated with multicultural teams, creative agencies, and global partners across North America, Europe, Asia, and the Middle East, developing campaigns and communication initiatives aligned with luxury brand positioning.
I am passionate about building brands that connect emotionally with their audiences by combining data-driven insights, aesthetic sensitivity, and strategic storytelling.
Experience
Digital Strategy Manager
Led global digital marketing and communication initiatives for a luxury brand across the US, France, Spain, Japan, Korea, and the Middle East. Coordinated international partners to maintain brand consistency, managed paid media budgets, and used digital performance insights to guide global campaign decisions.
Brand storytellingPaid Media ManagementTrade Marketing ToolkitsCross functional Leadership
Social Media Coordinator
Reimagined and executed a global social media strategy to strengthen luxury brand positioning across international audiences. Managed global content planning and messaging with partners and PR teams, optimizing engagement using campaign performance and audience insights.
Social Media StrategyContent PlanningCommunity ManagementDigital AnalyticsGlobal Communications
Community Manager
Developed and managed digital communication strategies for public figures and government organizations, overseeing content production and audience engagement. Led organic and paid campaigns with paid media budget oversight and performance reporting to improve reach and interaction.
Education
ITESO, Instituto Tecnológico y de Estudios Superiores de Occidente
Bachelor’s degree in Communication at ITESO from 2011 to 2016, focusing on luxury brand and global communications training.
Bachelor’s degree in Communication at ITESO from 2011 to 2016, focusing on luxury brand and global communications training.