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Anushka Dabholkar
Looking for a jobAssistant Brand Manager
I build consumer brand positioning and narratives for FMCG, food, beverage, and lifestyle brands.
IndiaAssistant Brand Manager at Fluidscapes Consultants
About
I've led brand positioning and narrative development for 30+ consumer brands at Therefore Design, translating consumer research, cultural analysis, and behavioural insights into brand platforms, packaging, communications, and product launches.
At Fluidscapes Consultants, I drive strategy and execution for #DrugFreeMumbai, a Mumbai government-backed initiative. I own its content and communications engine, coordinate with government offices, and helped facilitate a pledge drive reaching 10,000+ in-person and 5 lakh+ online participants.
My work spans FMCG, food and beverage, and lifestyle brands, including Better Nutrition, Pente Vuna, Haldiram’s Nagpur, and Melt ‘n’ Mellow. I also supported website optimisation at Terragni Consulting that contributed to an 84% increase in sales within three months.
Experience
Assistant Brand Manager
Drove strategy and execution on a Mumbai government-backed initiative, facilitating a pledge drive with 10,000+ in-person and 5 lakh+ online participants. Owned the campaign's content and communications engine end-to-end, including press releases and creative production.
Brand StrategyCampaign ManagementStakeholder ManagementContent DevelopmentGovernment RelationsCommunication Skills
Brand Strategist
Led brand strategy development for 30+ consumer brands across FMCG, food & beverage, and lifestyle sectors. Developed positioning frameworks and synthesized research to inform strategic briefs.
Brand PositioningConsumer Insightscultural analysisMarket SegmentationStrategic brief developmentCollaboration
Education
Bangor University
Pursued an MSc in Consumer Psychology with Business at Bangor University.
Symbiosis College of Arts and Commerce
Earned a BA in Psychology (Honours) from Symbiosis College of Arts and Commerce.