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Apoorv Sharma
Looking for a jobChief Marketing Officer
I build AI-native paid acquisition engines that scale revenue, ROI, and global go-to-market.
IndiaChief Marketing Officer at BetterPic
About
I've built the paid acquisition engine at BetterPic, helping grow a consumer AI product from roughly $1K to $270K in monthly revenue in 17 months. The go-to-market motion I owned drove 50% of company revenue and supported a $2.5M raise.
As BetterPic's Chief Marketing Officer, I owned global acquisition across Google Ads, Meta, and YouTube, expanded into new geographies, and turned winning creative, audience, and landing-page tests into repeatable playbooks. I also built eight AI agents that tripled execution throughput, saved 30 hours a week, and eliminated two planned hires.
Across SaaSmic, Market 8, StoryXpress, and Znbound, I've managed multimillion-dollar paid budgets, improved high-ticket funnel conversion rates, and connected spend to pipeline and revenue through reporting automation. I bring hands-on performance marketing, CRO, lifecycle automation, and custom LLM workflows to B2B SaaS and consumer growth.
Experience
Chief Marketing Officer
Built 8 AI agents automating core marketing workflows, tripling execution throughput and saving 30 hours a week. Owned global paid acquisition across Google Ads, Meta, and YouTube, opening new geos while holding ROI targets.
AI AgentsMarketing AutomationGoogle AdsMeta AdsYouTube AdsPerformance MarketingROI OptimizationGeo ExpansionPlaybooksCRO
Head of Performance / Growth
Owned the go-to-market motion behind growth from ~$1K to ~$270K in monthly revenue, with Google Ads as the primary channel and SEO secondary. Scaled paid search and paid social to 4x ROI through weekly A/B testing and lifecycle triggers.
Google AdsSEOCRO
Education
University of Delhi
Bachelor of Commerce degree in Business from the University of Delhi.
HubSpot Academy
Completed the Digital Analytics for Marketing Professionals certification from HubSpot Academy.
HubSpot Academy
Completed the HubSpot Marketing Automation certification from HubSpot Academy.
HubSpot Academy
Completed the HubSpot Inbound Marketing certification from HubSpot Academy.