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ayomide ariyibi
Open to opportunitiesBrand and Marketing Manager
Digital Marketing Manager focused on growth, SEO, and data-driven campaigns that generate leads and accelerate acquisition.
NigeriaBrand and Marketing Manager at Taprave
About
I’m a commercially focused Digital Marketing Manager and Growth Marketing Strategist with 5+ years of experience helping businesses increase brand visibility, generate qualified leads, and accelerate customer acquisition using data-driven strategies.
In my recent role as a Brand and Marketing Manager, I led digital marketing strategy for 6+ international brands, aligning messaging with UK market standards. I increased client engagement by up to 40% through targeted content systems and audience segmentation, and I executed multi-platform campaigns across Instagram, LinkedIn, and TikTok to drive visibility and inbound leads.
Earlier, I worked as a Web Content Writer producing SEO-optimised website and landing page content, which increased organic traffic by 25% for UK & Bangladesh markets (remote). I also collaborated with developers to improve UX and content performance, using keyword research and on-page SEO to strengthen results.
Beyond campaigns, I bring practical enablement through training: I’ve guided over 350 SMEs in Nigeria with hands-on social media training and business development support, and I trained nonprofit leaders in content creation, storytelling, and analytics to strengthen donor engagement and online visibility. I’m fluent in analytics and performance tracking, and I enjoy turning strategy into consistent content, community engagement, and measurable growth.
Experience
Brand and Marketing Manager
Led digital marketing strategy for international brands, aligning messaging with UK market standards. Increased client engagement through targeted content and audience segmentation and executed multi-platform campaigns to drive visibility and inbound leads.
Digital Marketing StrategyBrand MessagingAudience SegmentationContent Marketing