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Ayowole Afolabi
Looking for a jobContent Marketing Specialist
Content Marketing Specialist at Odio HQ, shaping content across four ventures after driving Atlas Digital Bank’s launch and acquisition strategy.
NigeriaContent Marketing Specialist at Odio HQ
Experience
Content Marketing Specialist
Manage content marketing for four Canada-based ventures, owning content strategy, calendars, and performance tracking to support audience growth.
Content MarketingContent StrategySocial MediaCreative DirectionAnalytics
Marketing and Communications Executive
Led integrated marketing and communications across Addosser Group brands, including campaign planning, corporate communications, and CSR initiatives. Spearheaded go-to-market strategy for Atlas Digital Bank, developing positioning, social media strategy, and acquisition frameworks.
Marketing StrategyCommunication SkillsCampaign ManagementSocial Media StrategyProduct PositioningCompetitive AnalysisEmail MarketingHTMLCreative DirectionCSR
Marketing and Communications Executive
Launched strategic campaigns, defined product positioning, and managed paid ad campaigns. Designed email templates and strengthened internal communications.
Campaign ManagementProduct PositioningPaid AdvertisingEmail MarketingMailchimpSendgridInternal Communications
Marketing and Communications Executive
Developed 360° marketing strategies, managed agency relationships, and created social content and ad campaigns. Produced internal engagement materials and designed marketing collateral.
Marketing StrategyAgency ManagementSocial MediaPerformance AdvertisingPrint DesignDigital Design
Class Instructor (NYSC)
Developed and delivered lesson plans for JSS1–SS3 students, tracking academic performance through one-on-one, group, and after-school instruction.
TeachingLesson PlanningStudent Assessment
Graphic Designer
Created functional, distinctive designs and presentation materials that elevated brand output for internal and external stakeholders.
Graphic DesignPresentation DesignBranding
Education
International Business Management Institute (IBMI)
Completed the Marketing & Communications Certification from the International Business Management Institute in December 2020.
Completed the Marketing & Communications Certification from the International Business Management Institute in December 2020.
Poise Graduate Finishing Academy
Completed the PSENSE Certificate from the Poise Graduate Finishing Academy from November 2016 to January 2017.
Completed the PSENSE Certificate from the Poise Graduate Finishing Academy from November 2016 to January 2017.
Federal University of Technology, Akure
Bachelor of Technology in Industrial Design from the Federal University of Technology, Akure, from 2010 to 2015.
Bachelor of Technology in Industrial Design from the Federal University of Technology, Akure, from 2010 to 2015.