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Beatriz Spira
Looking for a jobCMO as a Service
Marketing leader at Modyfi Health connecting brand equity to patient and provider growth; grew site traffic 132% in four months.
BrazilCMO as a Service at Modyfi Health
Experience
CMO as a Service
Lead go-to-market strategy to scale patient and provider network, owning marketing operations end to end from CRM automation to multi-channel content and organic SEO, which grew site traffic 132% in 4 months.
CRM AutomationContent MarketingSEOGo To Market StrategyMarketing Operations
CMO as a Service
Drove a complete turnaround of the marketing function, rebuilding the team and processes from scratch, designing the CRM journey, and building the company's new website end to end.
CRMWeb DevelopmentTeam BuildingProcess ImprovementMarketing Strategy
Head of Marketing & Communications
Developed and executed marketing and communication strategies for nine B2B companies across diverse segments. As interim CMO at LUZ, drove 78% revenue growth in the first 6 months through conversion funnel optimization and lead generation.
Marketing StrategyCommunication SkillsB2B MarketingFunnel OptimizationLead Generation
Marketing General Manager
Directed comprehensive marketing strategy across communications, PR, branding, content, advertising, and events. Drove a 27% increase in earned media value and launched an original web series that grew the YouTube channel by 32% in 3 months.
Marketing StrategyPRBrandingContent MarketingEvent ManagementYouTube
Marketing General Manager
Oversaw all marketing activities, driving a 19% increase in user engagement and a 21% reduction in customer acquisition cost. Oversaw PR and events strategy, increasing PR ROI by 28%.
Marketing ManagementUser EngagementCustomer AcquisitionPREvent Management
Senior Marketing Manager
Managed marketing strategy for WB Home Video and WB Games' IP and franchise portfolio in Brazil. Repositioned the video-on-demand strategy, driving 42%+ revenue growth within the first two months, and launched SVOD/AVOD products alongside a full redesign of the online presence.
Marketing StrategyVideo on DemandSVODAVODSEODesign ThinkingPartnershipsEvent Management
Marketing Manager
Developed and executed innovative communication and branding strategies across advertising, events, and partnerships. Steered communications for Azul's NASDAQ IPO and negotiated strategic promotional deals, increasing marketing ROI by 23% in year one and 32% in year two.
BrandingCommunication SkillsAdvertisingEvent ManagementPartnershipsIPO Communications
Marketing Coordinator at LYCRA® brand
Spearheaded integrated communication management and digital channel oversight for LYCRA®, including SEO optimization and a 360° marketing campaign. Drove significant results including increased organic traffic, conversions, boosted brand ratings, and social media growth exceeding the company target by 43% in the first year.
Integrated CommunicationsDigital MarketingSEOCampaign ManagementSocial Media Marketing
Marie Claire Marketing Coordinator
Built the annual marketing strategy for Marie Claire Brazil, spanning product management and commercial and communication planning across platforms, while owning P&L and budgets across brand extensions, licensing, pricing, distribution, and sales strategy.
Marketing StrategyProduct ManagementP&L managementExtensionsLicensingPricingDistributionSales Strategy
Education
UNINTER
Ongoing Bachelor's degree in Psychoanalysis and Psychotherapy.
Ibmec Business School
MBA in Marketing from Ibmec Business School.
Fundação Dom Cabral - FDC
Post-Graduate degree in Business Management from Fundação Dom Cabral.
Pontifícia Universidade Católica do Rio Grande do Sul
Post-Graduate degree in People Management and Leadership from Pontifícia Universidade Católica do Rio Grande do Sul.
Fundação Armando Álvares Penteado
Bachelor of Business Administration (BBA) in Business Administration and Management, General from Fundação Armando Álvares Penteado.