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Belen Lopez Santos
Looking for a jobAnalista en Diseño y Comunicación
UX/UI designer at Natura Cosméticos improving digital magazine navigation and streamlining a platform used by internal teams.
ArgentinaAnalista en Diseño y Comunicación at Natura Cosméticos
Experience
Analista en Diseño y Comunicación
Reorganizes categories and hierarchies of the digital magazine, reducing clicks to promotions and launches. Defines processes and conducts user testing for an automation platform used by ~60 people, cutting resolution time by 50%.
UX ResearchUser TestingInformation ArchitectureDesign SystemsCommunication Skills
Diseñadora UX/UI y gráfica
Conducted benchmarking and trend analysis to identify user needs. Defined functionalities for a web prototype using Scrum, designed ~10 user flows and screens in Figma, and documented a Design System proposal.
FigmaUX UI DesignUser FlowsDesign SystemsScrumBenchmarking
Diseñadora gráfica freelance
Developed visual identities and brand manuals for clients in real estate, fashion, and beauty. Designed digital and print pieces and advised clients on objectives and deliverables.
Brand IdentityGraphic DesignPrint DesignSocial Media
Education
Universidad Politécnica de Valencia
Pursuing a Master's degree in Digital Communication and User Experience, expected to complete in December 2027.
Pursuing a Master's degree in Digital Communication and User Experience, expected to complete in December 2027.
CEU Cardenal Herrera
Participated in an academic exchange program at CEU Cardenal Herrera in Valencia from September 2022 to February 2023.
Participated in an academic exchange program at CEU Cardenal Herrera in Valencia from September 2022 to February 2023.
Universidad Austral
Completed a Bachelor's degree in Design from Universidad Austral from 2020 to 2023.
Completed a Bachelor's degree in Design from Universidad Austral from 2020 to 2023.
Globant University & Globant Studio
Completed a course in UX Design offered by Globant University & Globant Studio.
Coderhouse
Completed an advanced course in UX/UI Design with a final project graded 10/10.
IAE Business School
Completed a course in Service Experience Design at IAE Business School.