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Digital Marketing Consultant
Digital Marketing Consultant at McKinsey advising enterprise clients on digital advertising strategy and initiatives supporting $88M in annual media spend.
ArgentinaDigital Marketing Consultant at McKinsey & Company
Advise enterprise clients across LATAM and the U.S. on digital advertising strategy and investment-related initiatives supporting approximately USD 88M in annual media spend. Translate marketing analytics and executive reporting into actionable recommendations for business decisions.
Digital Advertising StrategyBusiness AnalyticsExecutive ReportingStakeholder ManagementAI ToolsGenerative AI
Managed multi-channel performance marketing for enterprise clients across LATAM and the U.S., focusing on advertising performance and media investment optimization. Optimized campaigns across Meta Ads, Google Ads, TikTok Ads, and LinkedIn Ads.
Performance MarketingMedia InvestmentMeta AdsGoogle AdsTikTokAdsLinkedIn AdsKPI Analysis
Supported LATAM marketing initiatives and commercial analysis, building a foundation in sales-oriented business performance.
Marketing AnalyticsCommercial AnalysisSales Performance
Bachelor's Degree in Business Administration from Pontificia Universidad Católica Argentina (UCA) from 2019 to 2022.
Bachelor's Degree in Business Administration from Pontificia Universidad Católica Argentina (UCA) from 2019 to 2022.
Profile sourced from Himalayas.