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Midweight Designer
I build brand identities, campaigns and AI-enabled creative production systems for growing businesses.
United KingdomMidweight Designer at Haymarket
Senior designer leading 2 junior designers within a wider team of 5, delivering stand-out promotional content for automotive advertisers. Led creative for stand-out advertorial and sponsor campaigns across major motoring clients including Land Rover, Skoda, Seat, Mitsubishi and VW.
Creative DirectionAdvertorialsArt DirectionRetouchingTeam Leadership
Took Cambridge Audio from having no defined brand to a fully realised identity, including social activations, an owned music venue, and original brand content. Directed a full brand repositioning from a product-led brand to premium lifestyle brand across packaging, digital, retail and events.
Creative DirectionBrand RepositioningPackaging DesignDigital DesignRetail DesignEvent Design
BA (Hons) in Industrial Design from the University of the West of England, Bristol.
Foundation Diploma from Epsom School of Art.
A Levels from Brooklands College.
First design hire at employee number 5, built the creative function from a single logo and colour, scaling it as the company grew to over 200 staff and the largest name in UK flexible workspace. Scaled the visual identity as the company grew from a single building to a portfolio of 20, including sub-brand initiatives.
Creative DirectionBrand IdentityTeam LeadershipPitch DecksVisual Identity
Led creative across a multi-brand property, technology and hospitality group, managing a team of 2 juniors with freelance support. Designed complete rebrands for 3 existing brands and led design and launch of 2 new brands, including Bookify's launch across UK and UAE markets.
Creative DirectionBrand IdentityAI enhanced WorkflowsTeam LeadershipPhotography DirectionContent Production
Progressed from junior designer to senior art director within a flat agency hierarchy. Led creative for brochures for Mercedes-Benz, Smart and Maybach, and directed large-scale international photoshoots for major product launches.
Art DirectionBrochure DesignPhotography DirectionCreative Direction
Sole creative lead servicing the pan-European needs of Yamaha EU and the growing account of Dunlop EU, producing launch campaigns, brochures and toolkits across EU markets. Won new business including Dunlop, Motobecane, First Title Insurance and Öhlins, expanding the agency's client roster through creative pitching.
Creative DirectionCampaign DesignBrand GuardianPhotography DirectionNew Business Development
Profile sourced from Himalayas.