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Marketing and Communications Volunteer
Marketing Operations Manager at HSO who standardized campaign systems and built real-time PowerBI and GA4 reporting suites.
United StatesMarketing and Communications Volunteer at Foundation for Essential Needs
Provided marketing and communications support as a volunteer.
Served as operational lead for enterprise marketing technology infrastructure, standardizing campaign taxonomies and lead routing. Authored lead management playbooks and implemented AI tools to automate data normalization and reporting.
Marketing AutomationCRM IntegrationLead ScoringData HygienePower BIGA4AI WorkflowsPrompt EngineeringProcess AutomationSLA Governance
Re-engineered campaign execution structures and asset lifecycles for GTM initiatives, establishing unified intake frameworks and documentation in Workfront and Jira. Audited conversion touchpoints and maintained data governance.
Project ManagementWorkfrontJiraData HygieneCampaign TrackingCross Functional Collaboration
Managed full-lifecycle operational logistics and lead capture for B2B trade shows and webinars. Executed multi-channel growth strategies that expanded pipeline generation by 180%.
Event OperationsLead CaptureDemand GenerationAudience SegmentationData Compliance
Bachelor of Arts in Communication Studies from the University of Minnesota.
Profile sourced from Himalayas.